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Pete Croatto

Contributing Editor

Pete Croatto is a freelance writer in Ithaca, New York. His work has appeared in The New York Times, Grantland, SI.com, VICE Sports, and Publishers Weekly. 

Latest from Pete Croatto

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Market Trends & Analysis
Ayurveda is more popular than you thinkAyurveda is more popular than you think
byPete Croatto
Sep 11, 2023
3 Min Read
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Herbs & Botanicals
Navigating the curcumin marketNavigating the curcumin market
byPete Croatto
Feb 3, 2022
4 Min Read

All from Pete Croatto

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Supplements
Microbiome, personalized probiotics gain traction
Microbiome, personalized probiotics gain traction
Nov 9, 2021
|
4 Min Read
byPete Croatto
Sports supplements_1197259141.jpg
Sports & Nutrition
Sports nutrition innovation is often reinvention
Sports nutrition innovation is often reinvention
Apr 26, 2021
|
3 Min Read
byPete Croatto
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Sports & Nutrition
Minerals to maximize cognitive function for esports applications 74098
Minerals to maximize cognitive function for esports applications
Sep 9, 2020
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16 Min Read
byPete Croatto
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Supplements
Identifying new ingredients is just the first step to success
Identifying new ingredients is just the first step to success
Jul 7, 2020
|
3 Min Read
byPete Croatto
Curcumin: Tricky Ingredient With Mass Potential
Claims
Curcumin: Tricky Ingredient With Mass Potential
Curcumin: Tricky Ingredient With Mass Potential
Nov 22, 2016
|
2 Min Read
byPete Croatto
Formulating Mineral Products
Manufacturing
Formulating Mineral Products
Formulating Mineral Products
May 9, 2016
|
1 Min Read
byPete Croatto
An End--and An Evolution
Business Resources
An End--and An Evolution
An End--and An Evolution
Dec 30, 2015
|
2 Min Read
byPete Croatto
An Industry Wish List for 2016
Market Trends & Analysis
An Industry Wish List for 2016
An Industry Wish List for 2016
Dec 29, 2015
|
6 Min Read
byPete Croatto
How to Get an Endorsement
Business Resources
How to Get an Endorsement
How to Get an Endorsement
Dec 11, 2015
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2 Min Read
byMichelle Brown, Pete Croatto
A Great Supplement's Secret Ingredient: Excellent PR
Business Resources
A Great Supplement's Secret Ingredient: Excellent PR
A Great Supplement's Secret Ingredient: Excellent PR
Nov 24, 2015
|
3 Min Read
byPete Croatto
We Are All In Business
Business Resources
We Are All In Business
We Are All In Business
Nov 9, 2015
|
2 Min Read
byPete Croatto
Marijuana's Possibly Problematic Popularity
Herbs & Botanicals
Marijuana's Possibly Problematic Popularity
Marijuana's Possibly Problematic Popularity
Oct 22, 2015
|
3 Min Read
byPete Croatto, Trish Flaster
A Reminder
Herbs & Botanicals
A Reminder
A Reminder
Oct 16, 2015
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2 Min Read
byPete Croatto
Looking Outward
Market Trends & Analysis
Looking Outward
Looking Outward
Sep 25, 2015
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2 Min Read
byPete Croatto, Michelle Brown
The Contract Manufacturer Questionnaire
Manufacturing
The Contract Manufacturer Questionnaire
The Contract Manufacturer Questionnaire
Aug 28, 2015
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2 Min Read
byPete Croatto
Contact Manufacturers
Manufacturing
Contact Manufacturers
Contact Manufacturers
Aug 19, 2015
|
2 Min Read
byPete Croatto
So, a Reporter Wants to Talk About Your Recall
Supplement Regulations
So, a Reporter Wants to Talk About Your Recall
So, a Reporter Wants to Talk About Your Recall
Jul 15, 2015
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2 Min Read
byPete Croatto
Hire Your PR Team Before the Recall
Supplement Regulations
Hire Your PR Team Before the Recall
Hire Your PR Team Before the Recall
Jul 9, 2015
|
2 Min Read
byPete Croatto
Probiotics, "Youthful" Formats Rising in Immune Health Supplements
Immune Health
Probiotics, "Youthful" Formats Rising in Immune Health Supplements
Probiotics, "Youthful" Formats Rising in Immune Health Supplements
May 27, 2015
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2 Min Read
byPete Croatto
The Costs of the GNC Agreement with the New York Attorney General
Herbs & Botanicals
The Costs of the GNC Agreement with the New York Attorney General
The Costs of the GNC Agreement with the New York Attorney General
May 1, 2015
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8 Min Read
byPete Croatto
Emptying the Notebook: GNC's Agreement with the NYAG
Supplement Regulations
Emptying the Notebook: GNC's Agreement with the NYAG
Emptying the Notebook: GNC's Agreement with the NYAG
Apr 29, 2015
|
2 Min Read
byPete Croatto
Four Reasons Why Joint Health is Everybody's Problem
Bone & Joint Health
Four Reasons Why Joint Health is Everybody's Problem
Four Reasons Why Joint Health is Everybody's Problem
Apr 17, 2015
|
2 Min Read
byPete Croatto
Three Pivot Points for the Joint Health Market
Bone & Joint Health
Three Pivot Points for the Joint Health Market
Three Pivot Points for the Joint Health Market
Apr 15, 2015
|
2 Min Read
byPete Croatto, Tom Vierhile
Fin: What's Going on in the Sports Nutrition Market?
Sports & Nutrition
Fin: What's Going on in the Sports Nutrition Market?
Fin: What's Going on in the Sports Nutrition Market?
Mar 4, 2015
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3 Min Read
byPete Croatto
Hiring a Champion Spokesperson
Business Resources
Hiring a Champion Spokesperson
Hiring a Champion Spokesperson
Feb 24, 2015
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3 Min Read
byPete Croatto
Supplement Users and Product Certifications
Certification
Supplement Users and Product Certifications
Supplement Users and Product Certifications
Jan 13, 2015
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3 Min Read
byPete Croatto
An Industry Wish List for 2015
Market Trends & Analysis
An Industry Wish List for 2015
An Industry Wish List for 2015
Dec 23, 2014
|
6 Min Read
byPete Croatto
The Growing Consumer Enthusiasm Over Dietary Restrictions
Healthy Living
The Growing Consumer Enthusiasm Over Dietary Restrictions
The Growing Consumer Enthusiasm Over Dietary Restrictions
Nov 25, 2014
|
2 Min Read
byPete Croatto
A Friendly Legal Reminder
Healthy Living
A Friendly Legal Reminder
A Friendly Legal Reminder
Nov 19, 2014
|
1 Min Read
byPete Croatto
Turning R&D into Marketing Copy
Business Resources
Turning R&D into Marketing Copy
Turning R&D into Marketing Copy
Oct 30, 2014
|
2 Min Read
byPete Croatto
What is the Future of Trade Associations?
Business Resources
What is the Future of Trade Associations?
What is the Future of Trade Associations?
Oct 6, 2014
|
5 Min Read
byPete Croatto
Working with Journalists is Your Gateway to Mastering the Media
Branding & Marketing
Working with Journalists is Your Gateway to Mastering the Media
Working with Journalists is Your Gateway to Mastering the Media
Jul 23, 2014
|
3 Min Read
byPete Croatto
Knowing the Rules Behind Weight Loss Claims
Weight Management
Knowing the Rules Behind Weight Loss Claims
Knowing the Rules Behind Weight Loss Claims
Jul 3, 2014
|
5 Min Read
byPete Croatto

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