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The rise of ashwagandha: A case study in a growing and evolving category

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The rise of ashwagandha: A case study in a growing and evolving category – article The rise of ashwagandha: A case study in a growing and evolving category – article

Using a comprehensive approach to both research and marketing, KSM-66 helped shape a distinctive ashwagandha category. But as the segment grows, new formulations are changing the dynamic.

Dec 1, 2023|

4 Min Read

Ashwagandha: Roots for wellness, leaves for soil

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Ashwagandha: Roots for wellness, leaves for soil – article Ashwagandha: Roots for wellness, leaves for soil – article

Dec 1, 2023

4 Min Read

Unleash the power of ‘combos’ supplements to meet consumer demand

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Unleash the power of ‘combos’ supplements to meet consumer demand – infographic Unleash the power of ‘combos’ supplements to meet consumer demand – infographic

Nov 30, 2023

1 Min Read

Greg Horn’s business of nutrition: Ingredient science and SupplySide West Greg Horn’s business of nutrition: Ingredient science and SupplySide West

Nov 30, 2023

5 Min Read

Supplement Regulations

FDA inspections of dietary supplement facilities back to typical levels for second year FDA inspections of dietary supplement facilities back to typical levels for second year

Nov 30, 2023

3 Min Read

Digestive Health

Biotics battle – digital magazine Biotics battle – digital magazine

Nov 30, 2023

4 Min Read

Herbs & Botanicals

Cannabis Civil War heats up as courts make important rulings about hemp

Cannabis Civil War heats up as courts make important rulings about hemp

Let herbs be herbs: Remembering why consumers want natural ingredients

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Let herbs be herbs: Remembering why consumers want natural ingredients – article

Let herbs be herbs: Remembering why consumers want natural ingredients – article

Experts explore mindset of non-supplement user at SupplySide West

Experts explore mindset of non-supplement user at SupplySide West

Antioxidant ascendance understanding their important health impacts

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Antioxidant ascendance: Understanding their important health impacts – product development guide

Antioxidant ascendance: Understanding their important health impacts – product development guide

Exploring the world's most clinically researched ashwagandha extract with unparalleled safety and efficacy

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Exploring the world's most clinically researched ashwagandha extract with unparalleled safety and efficacy – article

Exploring the world's most clinically researched ashwagandha extract with unparalleled safety and efficacy – article

More an more parents are giving children melatonin, a research letter says.

CRN questions sources cited in JAMA review of melatonin use

CRN questions sources cited in JAMA review of melatonin use

Gold standard scientific evidence supports ashwagandha root

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Gold standard scientific evidence supports ashwagandha root – article part four

Gold standard scientific evidence supports ashwagandha root – article part four

Protein shake

Sports & Nutrition

Protein for aging populations: Is higher-dose whey the way?

Protein for aging populations: Is higher-dose whey the way?

Cocrystal powder technologies for best-in-class bioavailability and stability

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Cocrystal powder technologies for best-in-class bioavailability and stability – white paper

Cocrystal powder technologies for best-in-class bioavailability and stability – white paper

A new topical ashwagandha application for skin health and appearance

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A new topical ashwagandha application for skin health and appearance – infographic

A new topical ashwagandha application for skin health and appearance – infographic

Rooted in wellness: The untold potency of ashwagandha roots

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Rooted in wellness: The untold potency of ashwagandha roots – article

Rooted in wellness: The untold potency of ashwagandha roots – article

kratom sapling

Supplement Regulations

Law firm who won millions in kratom cases raises doubts about fed bill

Law firm who won millions in kratom cases raises doubts about fed bill

byKelly Teal, Josh Long

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Supplement industry news and updates – November 2023

Supplement industry news and updates – November 2023

Charlotte’s Web looks to management changeup, manufacturing changes to jumpstart turnaround

Charlotte’s Web looks to management changeup, manufacturing changes to jumpstart turnaround

Herbalife says new digital platform, renewed in-person events will return company to growth

Herbalife says new digital platform, renewed in-person events will return company to growth

Reframing probiotics: Making metabolites the effectiveness standard

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Reframing probiotics: Making metabolites the effectiveness standard – article

Reframing probiotics: Making metabolites the effectiveness standard – article

Psilocybin mushrooms

Promising science and shared values don’t mean there’s a place for psychedelics in the supplement industry

There's no place for psychedelics in the supplement industry

byRend Al-Mondhiry

Sleepless in U.S.: Consumers wake up to natural stress, anxiousness relief

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Sleepless in U.S.: Consumers wake up to natural stress, anxiousness relief – article

Sleepless in U.S.: Consumers wake up to natural stress, anxiousness relief – article

Consumer choosing supplements

Senate bill would allow flexible spending plan funds to be used for supplement purchases

Senate bill would allow flexible spending plan funds to be used for supplement purchases

Colorado State Capitol

‘Complicated’ hemp law in Colorado has supporters and critics

‘Complicated’ hemp law in Colorado has supporters and critics

Last week, 18,000 professionals showed up to attend SupplySide West in Las Vegas.

At nutritional ingredient show SupplySide West, exhibitors answer, “Why are you here?”

At nutritional ingredient show SupplySide West, exhibitors answer, “Why are you here?”

One of the world’s most researched probiotics

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One of the world’s most researched probiotics – infographic

One of the world’s most researched probiotics – infographic

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Supplement industry news and updates – October 2023

Supplement industry news and updates – October 2023

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New patented turmeric optimizes bioavailability – snapshot

New patented turmeric optimizes bioavailability – snapshot

Average are the ingredient Idol winners and judges from the 2022 contest. Idol23 is Thursday from 12:45-2:00pm at the SupplySide Stage, booth #5670.

SupplySide West preview day 4: Thursday, Oct. 26

SupplySide West preview day 4: Thursday, Oct. 26

The Ozempic effect: Upending nutrition and weight support categories

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The Ozempic effect: Upending nutrition and weight support categories – webinar

The Ozempic effect: Upending nutrition and weight support categories – webinar

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Diverse needs continue to drive demand and growth in children’s health – spotlight

Diverse needs continue to drive demand and growth in children’s health – spotlight

SupplySide West 2022 (sports nutrition education session)

Sports & Nutrition

SupplySide West preview day 3: Wednesday, Oct. 25

SupplySide West preview day 3: Wednesday, Oct. 25

From the front lines: Supplement industry gaps and opportunities

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From the front lines: Supplement industry gaps and opportunities – report

From the front lines: Supplement industry gaps and opportunities – report

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