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Branding & Marketing

Connecting with consumers: The supplement success formula
Sponsored Content
Connecting with consumers: The supplement success formula – infographicConnecting with consumers: The supplement success formula – infographic

Discover how understanding consumer values in the supplement industry drives success. Connect with the consumer audience, identify growth opportunities, and deliver what truly matters to create lasting customer relationships.

Nov 8, 2023|
1 Min Read
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Branding & Marketing
Why branded ingredients power the best supplement brandsWhy branded ingredients power the best brands
byTodd Runestad
Nov 6, 2023
5 Min View
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Market Trends & Analysis
Ingredient Idol contest is Thursday at SupplySide WestIngredient Idol contest is Thursday at SupplySide West
byTodd Runestad
Oct 26, 2023
1 Min Read
At SupplySide West in 2022, professionals meet in the Sabinsa booth.
Market Trends & Analysis
Top 10 SupplySide West supplier exhibitor highlightsTop 10 SupplySide West supplier exhibitor highlights
byTodd Runestad
Oct 18, 2023
4 Min Read
Vitamin supplements display shelf
Business Resources
Staking claims: How product positioning can be an effective marketing toolStaking claims: How product positioning can be an effective marketing tool
byScott Dicker
Oct 12, 2023
4 Min Read
Steve Mister at CRN annual conference on Oct. 5, 2023
Business Resources
Steve Mister describes the role of trade associations while celebrating CRN’s 50th year anniversarySteve Mister describes the role of trade associations while celebrating CRN’s 50th year anniversary
byJosh Long
Oct 11, 2023
4 Min Read
Branding & Marketing
8 ingredients and product format trends driving the shift from sports to active nutrition
8 trends driving the shift from sports to active nutrition
Oct 4, 2023
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6 Min Read
byVaughn DuBow
Herbalife
Business Resources
Herbalife launches fitness campaign as it strives to regain sales momentum
Herbalife launches fitness campaign as it strives to regain sales momentum
Sep 20, 2023
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2 Min Read
byHank Schultz
'Feel good' claims relating to sustainability, carbon footprints and other attributes include some pitfalls, attorneys say.
Business Resources
‘Feel good’ marketing can benefit both brands and social causes if done properly, attorneys assert
How to do ‘feel good’ marketing claims right
Sep 18, 2023
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4 Min Read
byHank Schultz
Phony looking demand letters have been showing up in the natural products industry.
Business Resources
Phishing attack styled as demand letters targets natural products industry
Phishing attack styled as demand letters targets natural products industry
Sep 15, 2023
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4 Min Read
byHank Schultz
Branding & Marketing
Ingredient Idol submissions due Friday
Ingredient Idol submissions due Friday
Sep 14, 2023
|
2 Min Read
byTodd Runestad
Branding & Marketing
The art and science of gummy innovation – article
The art and science of gummy innovation – article
Aug 21, 2023
|
6 Min Read
Branding & Marketing
Females are under-represented as subjects and leaders in health research
Females are under-represented as subjects and leaders in health research
Aug 11, 2023
|
4 Min Read
bySusan Kleiner
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Supplements
7 winning branded ingredients for active sports performance products
7 winning branded ingredients for active sports performance products
Aug 4, 2023
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3 Min Read
byTodd Runestad
NPI23 Sports Nutrition Feature.jpg
Sports & Nutrition
Active nutrition: Evolution of the sports category – digital magazine
Active nutrition: Evolution of the sports category – digital magazine
Jul 20, 2023
|
3 Min Read
Sustainable herbs program – slide show.png
Supplement Regulations
US regulatory barriers keep consumers uninformed
US regulatory barriers keep consumers uninformed
Jul 17, 2023
|
4 Min Read
byMichael McGuffin
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Business Resources
Take 2—Inside Organic Summit: Elevating Organic Awareness – webinar
Take 2—Inside Organic Summit: Elevating Organic Awareness – webinar
Jun 12, 2023
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3 Hr View
6 brainy ingredients from the Ingredient Idol contest
Supplements
6 brainy ingredients from the Ingredient Idol contest
6 brainy ingredients from the Ingredient Idol contest
May 22, 2023
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5 Min Read
byTodd Runestad
Virginia Dare.jpg
Sponsored Content
Exploring the open world of gaming – white paper
Exploring the open world of gaming – white paper
May 17, 2023
|
1 Min Read
Introducing the world’s most sustainably sourced and packaged supplement
Supplements
Introducing the world’s most sustainably sourced and packaged supplement
Introducing the world’s most sustainably sourced and packaged supplement
May 15, 2023
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2 Min Read
byTodd Runestad
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Supplements
Monitor: Supplement prices most important; brand names are secondary
Monitor: Supplement prices most important; brand names are secondary
May 8, 2023
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2 Min Read
byRick Polito
Probiotics supplement ad template.jpg
Supplement Regulations
How advertising self-regulation can provide guidance on health-related product claims
How advertising self-regulation can provide guidance on health-related product claims
May 5, 2023
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6 Min Read
byAnnie M. Ugurlayan, Howard Smith
How to market cognition supplements to today's new demographics
Branding & Marketing
How to market cognition supplements to today's new demographics
How to market cognition supplements to today's new demographics
May 1, 2023
byTodd Runestad
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Weight Management
Dietary supplements are for dieters
Dietary supplements are for dieters
Apr 7, 2023
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3 Min Read
byTodd Runestad
New database lists botanical supplements shown to deliver on studied benefits
Supplements
New database lists botanical supplements shown to deliver on studied benefits
New database lists botanical supplements shown to deliver on studied benefits
Mar 27, 2023
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5 Min Read
byHank Schultz
The 10 things supplement shoppers need from brands
Supplements
The 10 things supplement shoppers need from brands
The 10 things supplement shoppers need from brands
Mar 9, 2023
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4 Min Read
byTodd Runestad
Health span > life span. Can we have both?
Healthy Living
Health span > life span. Can we have both?
Health span > life span. Can we have both?
Jan 30, 2023
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7 Min Read
byPeter Rejcek
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Supplements
Ingredient Idol @ SupplySide West ’22: Immunity—the finalists
Ingredient Idol @ SupplySide West ’22: Immunity—the finalists
Jan 24, 2023
byTodd Runestad
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Healthy Living
The old man and the kid - January NPI digital magazine
The old man and the kid - January NPI digital magazine
Jan 23, 2023
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3 Min Read
byTodd Runestad
Balanced diet.jpg
Healthy Living
NBJ experts assess trends driving natural products industry at SupplySide West
NBJ experts assess trends driving natural products industry at SupplySide West
Dec 20, 2022
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3 Min Read
byKerra L. Bolton
Delivering health and optimal nutrition for all – animated video
Sponsored Content
Delivering health and optimal nutrition for all – animated video
Delivering health and optimal nutrition for all – animated video
Dec 20, 2022
|
1 Min Read
ITB22_Consumer-Report_Feature_1540x800.jpg
Sponsored Content
Understanding consumer needs in the supplement industry – infographic
Understanding consumer needs in the supplement industry – infographic
Dec 19, 2022
|
1 Min Read
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Sponsored Content
Do you know the key factors that influence supplement consumers? – infographic
Do you know the key factors that influence supplement consumers? – infographic
Dec 1, 2022
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1 Min Read
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Formulation
Experiential nutrition—what’s next in functional food and beverage?
Experiential nutrition—what’s next in functional food and beverage?
Nov 28, 2022
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3 Min Read
byKerra L. Bolton
CRN’s Mister, Olsen discuss beta-NMN, drug exclusion – video
Branding & Marketing
CRN’s Mister, Olsen discuss beta-NMN, drug exclusion – video
CRN’s Mister, Olsen discuss beta-NMN, drug exclusion – video
Nov 16, 2022
byJosh Long

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