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Branding & Marketing

Herbalife
Business Resources
Herbalife launches fitness campaign as it strives to regain sales momentumHerbalife launches fitness campaign as it strives to regain sales momentum

byHank Schultz
Sep 20, 2023|
2 Min Read
'Feel good' claims relating to sustainability, carbon footprints and other attributes include some pitfalls, attorneys say.
Business Resources
‘Feel good’ marketing can benefit both brands and social causes if done properly, attorneys assertHow to do ‘feel good’ marketing claims right
byHank Schultz
Sep 18, 2023
4 Min Read
Phony looking demand letters have been showing up in the natural products industry.
Business Resources
Phishing attack styled as demand letters targets natural products industryPhishing attack styled as demand letters targets natural products industry
byHank Schultz
Sep 15, 2023
4 Min Read
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Branding & Marketing
Ingredient Idol submissions due FridayIngredient Idol submissions due Friday
byTodd Runestad
Sep 14, 2023
2 Min Read
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Branding & Marketing
The art and science of gummy innovation – articleThe art and science of gummy innovation – article
Aug 21, 2023
6 Min Read
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Branding & Marketing
Females are under-represented as subjects and leaders in health researchFemales are under-represented as subjects and leaders in health research
bySusan Kleiner
Aug 11, 2023
4 Min Read
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Supplements
7 winning branded ingredients for active sports performance products
7 winning branded ingredients for active sports performance products
Aug 4, 2023
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3 Min Read
byTodd Runestad
NPI23 Sports Nutrition Feature.jpg
Sports & Nutrition
Active nutrition: Evolution of the sports category – digital magazine
Active nutrition: Evolution of the sports category – digital magazine
Jul 20, 2023
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3 Min Read
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Supplement Regulations
US regulatory barriers keep consumers uninformed
US regulatory barriers keep consumers uninformed
Jul 17, 2023
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4 Min Read
byMichael McGuffin
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Business Resources
Take 2—Inside Organic Summit: Elevating Organic Awareness – webinar
Take 2—Inside Organic Summit: Elevating Organic Awareness – webinar
Jun 12, 2023
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3 Hr View
6 brainy ingredients from the Ingredient Idol contest
Supplements
6 brainy ingredients from the Ingredient Idol contest
6 brainy ingredients from the Ingredient Idol contest
May 22, 2023
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5 Min Read
byTodd Runestad
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Sponsored Content
Exploring the open world of gaming – white paper
Exploring the open world of gaming – white paper
May 17, 2023
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1 Min Read
Introducing the world’s most sustainably sourced and packaged supplement
Supplements
Introducing the world’s most sustainably sourced and packaged supplement
Introducing the world’s most sustainably sourced and packaged supplement
May 15, 2023
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2 Min Read
byTodd Runestad
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Supplements
Monitor: Supplement prices most important; brand names are secondary
Monitor: Supplement prices most important; brand names are secondary
May 8, 2023
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2 Min Read
byRick Polito
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Supplement Regulations
How advertising self-regulation can provide guidance on health-related product claims
How advertising self-regulation can provide guidance on health-related product claims
May 5, 2023
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6 Min Read
byAnnie M. Ugurlayan, Howard Smith
How to market cognition supplements to today's new demographics
Branding & Marketing
How to market cognition supplements to today's new demographics
How to market cognition supplements to today's new demographics
May 1, 2023
byTodd Runestad
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Weight Management
Dietary supplements are for dieters
Dietary supplements are for dieters
Apr 7, 2023
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3 Min Read
byTodd Runestad
New database lists botanical supplements shown to deliver on studied benefits
Supplements
New database lists botanical supplements shown to deliver on studied benefits
New database lists botanical supplements shown to deliver on studied benefits
Mar 27, 2023
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5 Min Read
byHank Schultz
The 10 things supplement shoppers need from brands
Supplements
The 10 things supplement shoppers need from brands
The 10 things supplement shoppers need from brands
Mar 9, 2023
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4 Min Read
byTodd Runestad
Health span > life span. Can we have both?
Healthy Living
Health span > life span. Can we have both?
Health span > life span. Can we have both?
Jan 30, 2023
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7 Min Read
byPeter Rejcek
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Supplements
Ingredient Idol @ SupplySide West ’22: Immunity—the finalists
Ingredient Idol @ SupplySide West ’22: Immunity—the finalists
Jan 24, 2023
byTodd Runestad
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Healthy Living
The old man and the kid - January NPI digital magazine
The old man and the kid - January NPI digital magazine
Jan 23, 2023
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3 Min Read
byTodd Runestad
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Healthy Living
NBJ experts assess trends driving natural products industry at SupplySide West
NBJ experts assess trends driving natural products industry at SupplySide West
Dec 20, 2022
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3 Min Read
byKerra L. Bolton
Delivering health and optimal nutrition for all – animated video
Sponsored Content
Delivering health and optimal nutrition for all – animated video
Delivering health and optimal nutrition for all – animated video
Dec 20, 2022
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1 Min Read
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Sponsored Content
Understanding consumer needs in the supplement industry – infographic
Understanding consumer needs in the supplement industry – infographic
Dec 19, 2022
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1 Min Read
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Sponsored Content
Do you know the key factors that influence supplement consumers? – infographic
Do you know the key factors that influence supplement consumers? – infographic
Dec 1, 2022
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1 Min Read
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Formulation
Experiential nutrition—what’s next in functional food and beverage?
Experiential nutrition—what’s next in functional food and beverage?
Nov 28, 2022
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3 Min Read
byKerra L. Bolton
CRN’s Mister, Olsen discuss beta-NMN, drug exclusion – video
Branding & Marketing
CRN’s Mister, Olsen discuss beta-NMN, drug exclusion – video
CRN’s Mister, Olsen discuss beta-NMN, drug exclusion – video
Nov 16, 2022
byJosh Long
Sagging economy weighs down wellness and nutrition MLMs
Business Resources
Sagging economy weighs down wellness and nutrition MLMs
Sagging economy weighs down wellness and nutrition MLMs
Nov 9, 2022
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5 Min Read
byKelly Teal
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Sports & Nutrition
Esports: The new age-marketing channel
Esports: The new age-marketing channel
Sep 14, 2022
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3 Min Read
byMonserrath Salas
NPI22-eSports July DM Feature.jpg
Sports & Nutrition
The esports arms race – digital magazine
The esports arms race – digital magazine
Jul 21, 2022
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1 Min Read
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Sports & Nutrition
Marketing and manufacturing sports nutrition products, legally
Marketing and manufacturing sports nutrition products, legally
Jul 8, 2022
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4 Min Read
bySteve Myers
Hemp quality standards cut delta-8 THC from consideration
Supplements
Hemp quality standards cut delta-8 THC from consideration
Hemp quality standards cut delta-8 THC from consideration
Jun 5, 2022
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5 Min Read
byTodd Runestad
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Legal Compliance
Proposed FTC rules target multilevel marketers, ‘dead-end debt traps’
Proposed FTC rules target multilevel marketers, ‘dead-end debt traps’
May 19, 2022
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3 Min Read
byDuffy Hayes
CBD products on store shelves
Supplements
Hemp CBD industry struggles into 2022
Hemp CBD industry struggles into 2022
Apr 17, 2022
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5 Min Read
byTodd Runestad

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