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Branding & Marketing

DSHEA time for change.jpg
Supplement Regulations
Amending DSHEA: A kid in a candy store or a bull in a china shop?Amending DSHEA: A kid in a candy store or a bull in a china shop?

The legislation governing dietary supplements in the U.S. was big news upon its passage in 1994, but an overhaul—widespread or even in part—is past due.

bySteve Mister
Apr 19, 2021|
3 Min Read
Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements reveals the highest overall dietary supplement
Formulation
15 ingredients for innovative post-COVID supplement formulations15 ingredients for innovative post-COVID supplement formulations
byTodd Runestad
Apr 19, 2021
8 Min Read
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Sports & Nutrition
Legacy sports nutrition brands navigate active lifestyle trendsLegacy sports nutrition brands navigate active lifestyle trends
byLisa Schofield
Apr 19, 2021
3 Min Read
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Branding & Marketing
Health-conscious Gen X is ready to spendHealth-conscious Gen X is ready to spend
bySusan Hewlings
Apr 16, 2021
2 Min Read
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Supplements
Good, better, best: How to build a model CBD brand - videoGood, better, best: How to build a model CBD brand - video
byTodd Runestad
Apr 15, 2021
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Supplements
BASF, distributor dinged by US regulators for false liver fat claimsBASF, distributor dinged by US regulators for false liver fat claims
byDuffy Hayes
Apr 15, 2021
3 Min Read
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Business Resources
Direct sellers capitalized on pandemic conditions in 2020, earnings reports reveal
Direct sellers capitalized on pandemic conditions in 2020, earnings reports reveal
Mar 19, 2021
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3 Min Read
byDuffy Hayes
Congress lauds vitamin D for COVID-19.jpg
Vitamins
Congress lauds vitamin D for COVID-19
Congress lauds vitamin D for COVID-19
Feb 25, 2021
|
2 Min Read
byTodd Runestad
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Business Resources
Informa Markets SupplySide West & Food ingredients North America announces call for speaker applications
Informa Markets SupplySide West & Food ingredients North America announces call for speaker applications
Feb 22, 2021
|
2 Min Read
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Supplements
Dried apple peel powder keeps the doctor away
Dried apple peel powder keeps the doctor away
Feb 17, 2021
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5 Min Read
byTodd Runestad
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Sports & Nutrition
Can immunity ingredients play in the sports field? – video
Can immunity ingredients play in the sports field? – video
Feb 12, 2021
byTodd Runestad
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Supplement Regulations
Congress introduces bill to legalize hemp CBD supplements
Congress introduces bill to legalize hemp CBD supplements
Feb 7, 2021
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4 Min Read
byTodd Runestad
In COVID times, vitamin D leads the immune supplement charge
Vitamins
In COVID times, vitamin D leads the immune supplement charge
In COVID times, vitamin D leads the immune supplement charge
Feb 4, 2021
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2 Min Read
byTodd Runestad
Is 2021 the recovery year for hemp CBD.jpg
Supplements
Is 2021 the recovery year for hemp CBD?
Is 2021 the recovery year for hemp CBD?
Feb 1, 2021
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3 Min Read
byTodd Runestad
Black-owned NaturAde brand lands in Costco.jpg
Supplements
Black-owned Naturade brand lands in Costco – video
Black-owned Naturade brand lands in Costco – video
Jan 28, 2021
byTodd Runestad
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Bone & Joint Health
Consumers across demographics show interest in supporting joint health
Consumers across demographics show interest in supporting joint health
Jan 19, 2021
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2 Min Read
byWill Cowling
Ninth Circuit rules for Target in structure/function claim win for supplement industry
Claims
Ninth Circuit rules for Target in structure/function claim win for supplement industry
Ninth Circuit rules for Target in structure/function claim win for supplement industry
Jan 14, 2021
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4 Min Read
byJosh Long
Would marijuana legalization save hemp CBD from regulatory overreach.jpg
Supplement Regulations
Would marijuana legalization save hemp CBD from regulatory overreach?
Would marijuana legalization save hemp CBD from regulatory overreach?
Jan 13, 2021
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4 Min Read
byTodd Runestad
The true meaning of ‘playing like a girl’ in 2020 sports nutrition.jpg
Sports & Nutrition
The true meaning of ‘playing like a girl’ in 2020 sports nutrition
The true meaning of ‘playing like a girl’ in 2020 sports nutrition
Jan 11, 2021
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3 Min Read
byMaggie McNamara
Creative approaches to branding and product positioning – podcast
Branding & Marketing
Creative approaches to branding and product positioning – podcast
Creative approaches to branding and product positioning – podcast
Dec 21, 2020
How to market branded ingredients with integrity – podcast.jpg
Supplements
How to market branded ingredients with integrity – podcast
How to market branded ingredients with integrity – podcast
Dec 2, 2020
byTodd Runestad
The essential role of e-commerce data and analytics for CPG innovation – white paper
Sponsored Content
The essential role of e-commerce data and analytics for CPG innovation – white paper
The essential role of e-commerce data and analytics for CPG innovation – white paper
Nov 20, 2020
|
1 Min Read
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Sponsored Content
Sports nutrition: Female athletes – digital magazine
Sports nutrition: Female athletes – digital magazine
Nov 13, 2020
|
1 Min Read
Naturally healthy ready-to-drink tea An attractive alternative to bottled water.jpg
Formulation
Naturally healthy ready-to-drink tea: An attractive alternative to bottled water
Naturally healthy ready-to-drink tea: An attractive alternative to bottled water
Oct 29, 2020
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5 Min Read
byOryoon Lee
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Branding & Marketing
Nutritional trends and opportunities in the "new normal" – webinar
Nutritional trends and opportunities in the "new normal" – webinar
Oct 27, 2020
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3 Min Read
Marketing sports nutrition products for esports.jpg
Sports & Nutrition
Marketing sports nutrition products for esports
Marketing sports nutrition products for esports
Oct 27, 2020
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5 Min Read
byLindsey Carnett
Attracting the best job candidates for your natural products business_0.jpg
Business Resources
Attracting the best job candidates for your natural products business – podcast
Attracting the best job candidates for your natural products business – podcast
Oct 21, 2020
bySandy Almendarez
Possibility awaits brands touting contract lab transparency.jpg
Labs/Testing
Possibility awaits brands touting contract lab transparency
Possibility awaits brands touting contract lab transparency
Oct 8, 2020
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6 Min Read
byDuffy Hayes
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Sponsored Content
Boost digital engagement for your natural products brand through relationship building – white paper
Boost digital engagement for your natural products brand through relationship building – white paper
Oct 2, 2020
|
1 Min Read
FDA: Company that studied ‘Oleandrin’ as drug barred from marketing it as supplement
Branding & Marketing
FDA: Company that studied ‘Oleandrin’ as drug barred from marketing it as supplement
FDA: Company that studied ‘Oleandrin’ as drug barred from marketing it as supplement
Sep 10, 2020
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6 Min Read
byJosh Long
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Natural Product Development
Supplement delivery formats evolve with the consumer marketplace
Supplement delivery formats evolve with the consumer marketplace
Aug 27, 2020
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5 Min Read
byJacqueline Rizo
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Claims
Making legal inflammation claims a complex task for supplement firms
Making legal inflammation claims a complex task for supplement firms
Aug 26, 2020
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1 Min Read
bySteve Myers
Sports nutrition and the marketing of protein.jpg
Proteins
Sports nutrition and the marketing of protein
Sports nutrition and the marketing of protein
Aug 12, 2020
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5 Min Read
byLindsey Carnett
The evolving demand for delivery innovations.jpg
Natural Product Development
The evolving demand for delivery innovations
The evolving demand for delivery innovations
Aug 7, 2020
|
8 Min Read
byEric Meppem
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Sponsored Content
The power of partnerships: Curcumin C3 Complex through the supply chain – infographic
The power of partnerships: Curcumin C3 Complex through the supply chain – infographic
Aug 5, 2020
|
1 Min Read

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