Ingredient Idol contest is Thursday at SupplySide West

Best ingredient of the year awards show takes place on the SupplySide Stage, booth #5670, from 12:45-2:00pm. Cheer on your favorite ingredient!

Todd Runestad, Content Director,

October 26, 2023

1 Min Read

At a Glance

  • Today—Thursday, Oct. 26—the finalists are judged in three fire categories.
  • Active nutrition, microbiome, nootropics are the categories at play.
  • The audience can cheer their favorites during the People's Choice Award part.

Who wants to be a star? Just like on real TV, the Ingredient Idol contest might be the most fun you'll have in Vegas without wearing a feathered boa.

Three finalists in three hot categories—active nutrition, microbiome and nootropics—will give three industry judges their elevator pitches and then get peppered with follow-up questions, all to see which recently launched ingredient (after Jan. 1, 2022) is named the best in the business.

Ingredients are judged based on innovation, scientific merit and market potential.

Finalists are:

Active Nutrition—

  • + ADM: Active Lifestyle Blend

  •  CK Nutraceuticals: CardiaSlim

  • Suanfarma Inc - Monteloeder: Metabolaid


  • Nature's Crops International: Ahiflower+DHASynBalance: Synbaective DefensePlusNXT USA, Inc: Digexin


  • BioActor-Solabia: BrainberryMicrophyt: GamePhytNutraland USA: Miricell

The finalists each get 3 minutes to give the judges their elevator pitches for what makes their ingredient such a standout success story. The judges will take 3 minutes for follow-up questions. Will there be bribes? Will there be singing? Will there be catcalls and huzzahs from the audience? You're going to have to come to the SupplySide Stage and find out for yourself!

And we raise the fun to a fever pitch with a special People's Choice Award component. When the judges huddle up to confer on a champion for a hot New York minute, the assembled throngs (i.e., YOU) will have an opportunity to weigh in with their favorite. Loudest response wins this award!

Related:SupplySide West preview day 4: Thursday, Oct. 26

Judges include industry veterans David Foreman, whose specialty is science and formulations; Douglas Lynch, the marketing guru; and Diana Morgan, who is an expert in regulatory affairs and also the impresario of the What's Up With Supps party at all industry events.

Get ready to whoop and holler and find out the best new ingredient of the year! Ingredient Idol at SupplySide West 2023 is in the house!

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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