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Ingredient Idol contest is Thursday at SupplySide WestIngredient Idol contest is Thursday at SupplySide West

Best ingredient of the year awards show takes place on the SupplySide Stage, booth #5670, from 12:45-2:00pm. Cheer on your favorite ingredient!

Todd Runestad

October 26, 2023

1 Min Read

At a Glance

  • Today—Thursday, Oct. 26—the finalists are judged in three fire categories.
  • Active nutrition, microbiome, nootropics are the categories at play.
  • The audience can cheer their favorites during the People's Choice Award part.

Who wants to be a star? Just like on real TV, the Ingredient Idol contest might be the most fun you'll have in Vegas without wearing a feathered boa.

Three finalists in three hot categories—active nutrition, microbiome and nootropics—will give three industry judges their elevator pitches and then get peppered with follow-up questions, all to see which recently launched ingredient (after Jan. 1, 2022) is named the best in the business.

Ingredients are judged based on innovation, scientific merit and market potential.

Finalists are:

Active Nutrition—

  • + ADM: Active Lifestyle Blend

  •  CK Nutraceuticals: CardiaSlim

  • Suanfarma Inc - Monteloeder: Metabolaid


  • Nature's Crops International: Ahiflower+DHASynBalance: Synbaective DefensePlusNXT USA, Inc: Digexin


  • BioActor-Solabia: BrainberryMicrophyt: GamePhytNutraland USA: Miricell

The finalists each get 3 minutes to give the judges their elevator pitches for what makes their ingredient such a standout success story. The judges will take 3 minutes for follow-up questions. Will there be bribes? Will there be singing? Will there be catcalls and huzzahs from the audience? You're going to have to come to the SupplySide Stage and find out for yourself!

And we raise the fun to a fever pitch with a special People's Choice Award component. When the judges huddle up to confer on a champion for a hot New York minute, the assembled throngs (i.e., YOU) will have an opportunity to weigh in with their favorite. Loudest response wins this award!

Related:SupplySide West preview day 4: Thursday, Oct. 26

Judges include industry veterans David Foreman, whose specialty is science and formulations; Douglas Lynch, the marketing guru; and Diana Morgan, who is an expert in regulatory affairs and also the impresario of the What's Up With Supps party at all industry events.

Get ready to whoop and holler and find out the best new ingredient of the year! Ingredient Idol at SupplySide West 2023 is in the house!

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm the content director for NaturalProductsInsider.com and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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