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Good, better, best: How to build a model CBD brand - videoGood, better, best: How to build a model CBD brand - video

Ojai Energetics started with the right philosophy and ethos to build a sustainable business model. Here’s how.

Todd Runestad

April 15, 2021

There are thousands of brands in the hemp CBD market. A lot of companies, face it, are run by people who can’t even run a business let alone build an industry. Will Kleidon is not one of those people. CEO and founder of Ojai Energetics and head of the Callfornia Hemp Council, Kleidon lets us in on all the best practices to build a brand and a sustainable economy for the long term? Listen in as senior editor Todd Runestad sits down with Kleidon as they discuss:

  • What it means to be a triple-bottom-line company.

  • Certified USDA organic should be the way forward for hemp—and how regenerative agricultural practices is Organics 2.0.

  • Brand differentiation through technology: patent-protected bioavailability enhancers as well as blockchain.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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