Women’s health: Understanding the science, market data and novel concepts – webinar

In this webinar, get inspired to create on-trend, novel and efficacious formulations for women’s health and menopause.

March 19, 2024

1 Hr View
Women’s health: Understanding the science, market data and novel concepts

Date: Apr 9, 2024

Duration: 1 Hr

Women’s general health as a supplement category is 60% larger than men’s general health, and it’s growing substantially faster according to insights from Nutrition Business Journal’s 2023 Condition Specific Report. The entire category is expected to see modest growth for the next few years. Things look even more promising when it comes to menopause, one of the few segments to experience accelerated growth post-pandemic.

Women are clearly engaged in supporting their health with supplements.

That said, women’s health and menopause are tough categories to crack. One could argue that it “takes a village” when it comes to successfully launching a product in the women’s health arena, which is why this webinar will offer the whole picture. The session will present rich, informative consumer insights and trends focused on women’s health and menopause led by IFF Health’s data whiz, Tim Lawlor, as well as the company’s science and ingredient guru, Director of Medical Affairs Lori Lathrop Stern.

Sometimes inspiration can be the most challenging — look no further as our colleagues will present concepts to help spark creativity, possibility, and efficacious, combination solutions to elevate your portfolio!

At a glance:

  • Understand what’s trending in women’s health supplements.

  • Gain consumer-based insights on the needs and symptoms of menopausal women.

  • Learn about a wide range of science-based ingredients and innovative formulation concepts to support women’s health needs that respond to this growing market.


Karen Raterman
Associate Director, Content Marketing, Informa Health and Nutrition and Natural Products Insider 



Lori Lathrop Stern, Ph.D., RD, LDN
Science Liaison & Director Medical Affairs, IFF Health

Lori Lathrop Stern, Ph.D., is the director of medical affairs at IFF Health, where she plays a critical role in translating and communicating the benefits behind IFF’s bioscience-based ingredients.

Lori obtained a bachelor’s degree in dietetics at Purdue University, is a registered dietitian, and completed her Ph.D. in human nutrition at Tufts University.

She has over two decades of experience leading scientific innovation for prominent global and regional dietary supplement brands and ingredients. Her passion as a health care practitioner is to drive the resurgence of food as medicine in conventional practice and play an integral role in generating impactful solutions.


Timothy Lawlor
Consumer & Marketplace Insights, IFF Health

Tim Lawlor is consumer and marketplace insights lead at IFF Health, where he supports ongoing business development using insights captured from both syndicated sources such as Nielsen and SPINS, as well as from custom projects, designed using both quantitative and qualitative research methods. He has been with the organization for over 16 years.

Tim obtained a bachelor’s degree in economics and marketing at the Saint Louis University Chaifetz School of Business.  He has over three decades of experience in both B2C and B2B marketing via roles at both agencies and marketers.  Past experience includes work on brands such as Budweiser, AT&T, Old El Paso, Volvo and Purina Cat Chow. Like all his colleagues at IFF Health, he is eager to help deliver health and wellness solutions to a market that is hungry to learn more about living better.

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