The Value and Growth of Sports Certification

The Value and Growth of Sports Certification

Sports certification programs address real and perceived issues with quality control and adulteration in the dietary supplement industry, specifically the sports nutrition segment.

A handful of sports certification programs test ingredients and finished products for banned substances and other adulterants. These programs typically involve some combination of facility inspections, label reviews and toxicology assessments. A numerical return on investment from such certifications is hard to track, but most brands have recognized qualitative value based on feedback from their retail partners and consumers, who appreciate the added quality assurance.  Adoption of these

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