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This SupplySide West edition of the Healthy INSIDER Podcast answers the question: Do consumers understand third-party certifications, and do they need to?

Rachel French

August 12, 2019

In this SupplySide West edition of the Healthy INSIDER Podcast, Lisa Mabe, CEO, Green Purse PR, draws on consumer shop-along research to uncover how certifications impact buying decisions. Mabe will be presenting at SupplySide West in Las Vegas during the “Claims & Certifications: What Do They Mean and Who Cares?” session on Thursday, Oct. 17 at 9 a.m.

In this podcast, Mabe and Rachel Adams, managing editor, discuss:

  • How consumers learn about certifications;

  • What shoppers think about third-party certifications; and

  • Whether consumers understand third-party certifications.

Links and resources:

Claims & Certifications: What Do They Mean and Who Cares?

 

Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

 

About the Author(s)

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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