Companies such as Aker BioMarine, Brandhive and BioActives Europe will attend the Vitafoods Europe show in Geneva, Switzerland this week, where they will offer key information for advancing business in the natural products industry.
Aker BioMarine (booth J68) will have company representatives onsite at the show to discuss several new developments, as well as its commitment to The Antarctic Wildlife Research Fund (AWR), a partnership between key academia, scientists and non-government organizations (NGOs) operating in Antarctica. Established earlier this year by The World Wide Fund for Nature (WWF-Norway), The Antarctic and Southern Ocean Coalition (ASOC) and Aker BioMarine Antarctic AS, the goal of the AWR is to better understand the marine ecosystem in Antarctica and to learn more about krill's vital role. As part of this NGO's debut in Europe, Aker BioMarine is leading a free informational seminar (May 5t, 12:15 to 12:45 p.m.) in the Exhibitor Presentation Theater. Aker will also present its new krill innovations available in European markets, and the company plans to offer information at its booth on specific claims companies can make using Superba™ Krill.
Also coming up at Vitafoods Europe, BrandHive’s co-founder and partner Jeff Hilton will lead various marketing sessions related to demographics, science and brand development. Hilton’s first session (May 5), “Successful marketing to Baby Boomers vs. Millennials: A tale of two distinct consumers," will address how Baby Boomers have long been the dominant demographic target for healthy brand marketers for many years, but now Millennials are emerging as the next major consumer for healthy and natural foods, beverages and supplements. His second session (May 6), “Effectively marketing your science to consumers," will address marketing techniques that help manufacturers and suppliers create and communicate science-based brand messaging that is compelling, memorable and easily digested by current and potential consumers. Finally, Hilton’s third session (May 7), “Making a lasting and reputable impression: Brand development," will take place at the Vitafoods Live Theatre, where he will lead a discussion on the underlying drivers behind a successful brand and the key factors behind consumer engagement and loyalty.
BioActives Europe will also attend this year’s Vitafoods Europe event (booth H63), where it will feature its new FB3 Fusion ingredient, clinically proven to aid weight loss. A new study showed how the combination of herbs (Coleus forskohlii, Salacia reticulata and Sesamum indicum, as FB3 Fusion) positively and safely impacted loss of fat and weight through inhibiting activity of pancreatic lipase, thereby thwarting significant absorption of dietary fats. BioActives also offers ingredients such as astaxanthin, lutein, phytochemicals, plant extracts and botanicals, and more.