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AdvoCare payout tops list of $392 million in FTC refunds to consumers in 2022AdvoCare payout tops list of $392 million in FTC refunds to consumers in 2022

One payout among many stood out: An MLM selling supplements that was alleged to have defrauded consumers. 

Hank Schultz

June 12, 2023

3 Min Read
AdvoCare payout tops list of $392 million in FTC refunds to consumers in 2022

The Federal Trade Commission says it refunded $392 million to 1.9 million consumers in 2022. A case involving a multi-level marketer (MLM) selling dietary supplements topped the list of payouts. 

In a recent press release, FTC revealed refunds arising from a case involving former MLM AdvoCare accounted for the biggest single chunk of distributions made to consumers in 2022. 

Advocare’s $149 million payout biggest piece of pie 

That case, which was settled in 2019, ordered Advocare to fork over $149 million to FTC to make redress to consumers. Those funds were distributed to consumers in 2022. 

FTC’s case against AdvoCare alleged the company had told consumers its business model “offers the average person a financial solution that will enable them to earn unlimited income, attain financial freedom and eliminate the constraint of traditional employment.” 

In reality, the FTC complaint alleged, most distributors earned nothing or even lost money.  

Even though the company denied FTC’s allegations, it agreed to pay the fine and to restructure its business to remove any hint of MLM activity by no longer rewarding distributors for signing up new distributors. 

Commissions ostensibly are now only paid on sales to consumers. 

FTC said $248 million of the overall $392 million distributed to consumers involved cases with first-time distributions in 2022.  

Related:FTC warns hundreds of advertisers regarding unsupported product claims

And the vast majority (over 90%) of total distributions to consumers were tied to cases resolved before a U.S. Supreme Court ruling in 2021 that “ripped the FTC of its ability to recover redress for consumers pursuant to Section 13(b) of the FTC Act,” the agency said in its news release. In the four years before the ruling in AMG Capital Management LLC v. FTC, the agency added, it “returned more than $11 billion to consumers using its Section 13(b) authority.” 

The AdvoCare settlement was included as part of this group and was by far the biggest single pot of money sent to consumers last year. Five other cases involved payouts ranging from about $9 million to about $25 million, while payouts in the remainder of the 22 overall cases were much smaller. 

Other supplement companies caught in net 

The rest of the funds sent to consumers in 2022 were tied to cases in which distributions were ongoing. Two companies related to the dietary supplement industry fell into this category.  

In one case, FTC distributed $347,000 of a total $9.8 million settlement with a company called Health Formulas, which was alleged to have fraudulently advertised “free trials” of natural health products. Consumers then found it difficult or impossible to cancel the credit card charges, the FTC complaint alleged. 

Another case, brought against an Arizona company called Quantum Wellness Botanical Institute, was based on over-the-top claims.  

According to FTC, the company “deceptively claimed that their product is a virtual cure-all for age-related ailments—including cell damage, heart attack damage, brain damage, blindness and deafness.” The settlement ordered the company to repay $660,000 to consumers, of which $424,000 was mailed in 2022. 

A case against another MLM selling supplements was closed by FTC in 2022. In 2019, Vemma Nutrition had agreed to pay $2.3 million to FTC, of which $2.15 million was returned to consumers. That company, like AdvoCare, agreed to cease operating as an MLM. 

Supplement MLM cases among FTC’s biggest ever payouts 

According to a public document summing up all of the payments made to consumers by FTC over the years, two of the four largest payouts ever recorded involved the sales of dietary supplements via MLMs.   

Those are the AdvoCare settlement and the $200 million settlement that Herbalife agreed to in 2016. That case also involved changes to Herbalife’s business model, but the company is still classified as an MLM. 

Herbalife’s troubles with federal regulators didn’t end there. In 2020, the company agreed to pay a $122 million fine to settle alleged violations of the Foreign Corrupt Practices Act that centered on bribes paid in China. The case led to the abrupt resignation of then CEO Rich Goudis




About the Author(s)

Hank Schultz

Senior Editor, Informa

Hank Schultz is senior editor of Natural Products Insider. He is an experienced journalist with a long career in daily newspapers followed by more than a decade in the natural products industry. When he's not in front of a computer, Hank can be found on a bicycle, a mountain trail, the gym or at the helm of a sailboat.

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