With calls to ban powdered caffeine from lawmaker and consumer advocacy organizations, and the uproar of energy drink safety, this energy ingredient has drawn attention to the health and nutrition industry. While much of the attention has been on dangerous levels of caffeine, it has benefits and is a safe ingredient when consumed at moderate levels.
Responsible health and nutrition companies should be transparent about the caffeine in their products, according to several trade organizations, including the Council for Responsible Nutrition (CRN). In addition, brands should also take care when they market their caffeine products to ensure consumers use this energy ingredient safely.
In this episode, Rend Al-Mondhiry, associate general counsel, CRN, and Sandy Almendarez, editor in chief, INSIDER discuss:
The U.S. federal regulations on caffeine labeling and why industry should go beyond these requirements to ensure consumer safety.
Why selling powdered caffeine isn’t safe, and why industry shouldn’t sell it.
FDA’s stance on powdered caffeine and actions the agency has taken.
Links and Resources