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Save dietary supplement product development time with science reportSave dietary supplement product development time with science report

A new report summarizes the most salient recent research on five categories of top-selling dietary ingredients, including curcumin, magnesium and melatonin.

Hank Schultz

June 27, 2023

1 Min Read
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The science behind top-selling ingredients is accumulating at a rapid pace, making it difficult for hard pressed product developers to keep up.  

A new report—available today—by Natural Products Insider aims to help. 

The report, which is available as an additional offering when attendees and exhibitors register for the SupplySide West/FiNA trade show, summarizes the most salient recent research on five categories of top-selling ingredients. 

The categories covered in the report are probiotics, magnesium, melatonin, curcumin and collagen. This focus was chosen because of the intersection of strong market demand for these ingredients, coupled with robust recent research activity in 2022 and 2023. 

All of these ingredients are, or have been, hot sellers. The new report contains data from Nutrition Business Journal (NBJ) on how those ingredients are doing in the market. 

Sales in 2022 for magnesium increased nearly 12%, approaching $1.5 billion, according to NBJ. 

For all five ingredients—whether they’re riding sales skyrockets or are merely holding their formidable positions—the science to substantiate their health benefits is piling up at a rapid pace. 

To get the scoop on the science, be sure to purchase the report as part of your registration for SupplySide West.  



Read more about:

Supplement Science

About the Author(s)

Hank Schultz

Senior Editor, Informa

Hank Schultz is senior editor of Natural Products Insider. He is an experienced journalist with a long career in daily newspapers followed by more than a decade in the natural products industry. When he's not in front of a computer, Hank can be found on a bicycle, a mountain trail, the gym or at the helm of a sailboat.

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