A new report summarizes the most salient recent research on five categories of top-selling dietary ingredients, including curcumin, magnesium and melatonin.

Hank Schultz, Senior Editor

February 28, 2024

1 Min Read
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The science behind top-selling ingredients is accumulating at a rapid pace, making it difficult for hard pressed product developers to keep up.  

A new report—available today—by Natural Products Insider aims to help. 

The report, which is available as an additional offering when attendees and exhibitors register for the SupplySide East 2024 trade show, summarizes the most salient recent research on five categories of top-selling ingredients. 

The categories covered in the report are probiotics, magnesium, melatonin, curcumin and collagen. This focus was chosen because of the intersection of strong market demand for these ingredients, coupled with robust recent research activity in 2022 and 2023. 

All of these ingredients are, or have been, hot sellers. The new report contains data from Nutrition Business Journal (NBJ) on how those ingredients are doing in the market. 

Sales in 2022 for magnesium increased nearly 12%, approaching $1.5 billion, according to NBJ. 

For all five ingredients—whether they’re riding sales skyrockets or are merely holding their formidable positions—the science to substantiate their health benefits is piling up at a rapid pace. 
To get the scoop on the science, be sure to purchase the report as part of your registration for SupplySide East.



Read more about:

Supplement science

About the Author(s)

Hank Schultz

Senior Editor, Informa

Hank Schultz has been the senior editor of Natural Products Insider since early 2023. He can be reached at [email protected]

Prior to joining the Informa team, he was an editor at NutraIngredients-USA, a William Reed Business Media publication.

His approach to industry journalism was formed via a long career in the daily newspaper field. After graduating from the University of Wisconsin with degrees in journalism and German, Hank was an editor at the Tempe Daily News in Arizona. He followed that with a long stint working at the Rocky Mountain News, a now defunct daily newspaper in Denver, where he rose to be one of the city editors. The newspaper won two Pulitzer Prizes during his time there.

The changing landscape of the newspaper industry led him to explore other career paths. He began his career in the natural products industry more than a decade ago at New Hope Natural Media, which was then part of Penton and now is an Informa brand. Hank formed friendships and partnerships within the industry that still inform his work to this day, which helps him to bring an insider’s perspective, tempered with an objective journalist’s sensibility, to his in-depth reporting.

Harkening back to his newspaper days, Hank considers the readers to be the primary stakeholders whose needs must be met. Report the news quickly, comprehensively and above all, fairly, and readership and sponsorships will follow.

In 2015, Hank was recognized by the American Herbal Products Association with a Special Award for Journalistic Excellence.

When he’s not reporting on the supplement industry, Hank enjoys many outside pursuits. Those include long distance bicycle touring, mountain climbing, sailing, kayaking and fishing. Less strenuous pastimes include travel, reading (novels and nonfiction), studying German, noodling on a harmonica, sketching and a daily dose of word puzzles in The New York Times.

Last but far from least, Hank is a lifelong fan and part owner of the Green Bay Packers.

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