Food & Beverage Perspectives
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Sit, Speak, Roll Over. Seeking New Products in the Pet Sector

Has your company launched an innovative new product for the pet food/treats or pet/animal supplements sector? If the answer is yes, consider entering the 5th Annual SupplySide CPG Editor’s Choice Awards that recognize innovative finished product launches from CPG companies.

Pet food spending globally represents a roughly US$70 billion industry, with nearly two-thirds of sales taking place in the United States and Europe, according to a recent GfK analysis. And with pets becoming more like family members, interest has increased in providing enhanced nutritional options. Many prominent trends are running parallel to human nutrition, from organic, whole grain or grain-free to ingredient formulations absent of artificial colors, flavors and preservatives.

Another area of growth is that of animal supplements. These innovative formulations are using specific ingredients that have been studied for their efficacy in animals, and the products are being marketed using targeted messaging.

We want to help you propel your business forward and continue to innovate and achieve success in the Pet Food/Treats and Pet/Animal Supplements categories. That’s why we recognize the winners of the Editor’s Choice Awards at SupplySide West—the world’s largest gathering of influential trendsetters and professionals in the health and nutrition marketplace.

If your company has launched an innovative new products in the Pet Food/Treats and Pet/Animal Supplements categories I invite you to enter the 5th Annual SupplySide CPG Editor’s Choice Awards that recognize innovative finished product launches from CPG companies
Noteworthy offerings in Pet Food/Treats may target a specific life stage or condition, or provide specific health benefits. New products in the and Pet/Animal Supplements category may use a new delivery system, enhanced bioavailability or different combinations of ingredients to target health conditions.

Rules

The products must have been launched to the U.S. consumer market between summer 2015 and July 2016. Product prototypes are not eligible. Deadline to submit is Friday, July 29th, 2016. The SupplySide editorial team will evaluate all nominations to determine the finalists in each category. Finalists will be showcased via SupplySide and Natural Products INSIDER, and the winners announced at SupplySide West in Las Vegas on Oct. 6 and 7, 2016. Winners are selected by the SupplySide editors based on market innovation, consumer need, scientific substantiation and the "cool" factor.

For 20 years, SupplySide has helped those in the food, beverage, dietary supplement, animal nutrition, personal care and cosmetic industries break through the hype and ambiguity to find the information they need to explore, discover, innovate and market their next best-selling product.

Click out last year’s SupplySide CPG Editor’s Choice Awards winners in the Petfood/Treats and Pet/Animal Supplements categories.

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