In search of bioavailability-boosting technology for large molecules — video

The Eleonor brand features the LEO-HB technology, which seamlessly and efficiently gets bioactives into beverages as well as other delivery formats like gummies and powders. Clean label, too!

Todd Runestad, Content Director,

April 5, 2024

5 Min View

At a Glance

  • Certain nutritional bioactives can be difficult for the body to absorb.
  • CoQ10, CBD, turmeric, berberine, gotu kola are prime examples.
  • Eleonor has 20 turnkey solutions, and can also work with suppliers with their own ingredients.

The Eleonor brand features the LEO-HB technology, which seamlessly and efficiently gets bioactives into beverages as well as other delivery formats like gummies and powders. And it’s clean label, too. Eleonor partners with ingredient suppliers to make their ingredients better, and also has about 20 ingredients already in its stable, like coQ10, berberine, gotu kola, urolithin and CBD.

Natural Products Insider content director Todd Runestad sits down with Benoit Turpin, chief operating offidcer at Eleonor, to dig into this state-of-the-art technology.

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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