Top 10 biotics ingredients at SupplySide East

7 probiotics, prebiotics and postbiotics for gut health and immunity, plus 3 ingredients for supplements that go beyond for new health applications.

Todd Runestad, Content Director,

April 24, 2024

10 Slides

At a Glance

  • 3,000 decision-makers and industry experts.
  • 250 suppliers and service providers.
  • All converged in New Jersey for SupplySide East.

Probiotics are right near the top of best-selling supplements categories today. That sector has expanded beyond probiotic bacteria — traditionally for digestive health and immune support — and today also includes prebiotic fibers that the friendly bacteria feed upon, as well as postbiotic microbes that are produced upon bacterial fermentation.

And the health benefits are starting to go far afield from traditional gut health and immunity.

We found seven ingredient suppliers at SupplySide East that offer various biotics for gut health and immunity, plus we located three other ingredient suppliers with biotics that benefit areas of human health beyond the intestinal tract.

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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