Analyst Desk: Industry Coalition Makes Strides in Consumer Confidence, Sales

Will Black, DSM Nutritional Products NA, shares details about an advocacy and education campaign designed to bolster consumer confidence and sales in the omega-3 category.

Heather Granato, vice president of content for health & nutrition at Informa Exhibitions, visited DSM’s U.S. facility in Parsipanny, New Jersey, last month to meet with Will Black, vice president, marketing, at DSM Nutritional Products NA. Black shared details about an advocacy and education campaign designed to bolster consumer confidence and sales in the omega-3 category.

For a look at other ways DSM is impacting global nutrition, visit DSM’s World of Nutrition, an online resource for members of the dietary supplement, food and beverage industries.

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