Women’s health — digital magazine

“I’ll tell you what women want. We want to sleep better, we want hotter sex and we want more energy.” This quote from Ola Lessard, managing partner, 9 Muses Marketing, best encapsulates the promise of the market for women’s health supplements. Women are best served by the recognition that differences in gender run far deeper than anatomy, and the differences in metabolism, hormones, body structure and size are just a few of the contributing factors driving the need for gender-specific research and supplement solutions.

May 8, 2024

3 Min Read
NPI-DM-women's health–0524

Throughout all stages of life, women have diverse health needs beyond just menopause, and supplement companies are creating products to address these needs, including bone health, heart health, cognitive function, stress management and skin care. Consumers are seeking science-backed supplements with high-quality ingredients, and aligned marketing should focus on empowering women and tailoring messages to their lifestyles and aspirations.

No matter the health need, there are a host of strategic solutions available, many of which can be found in this digital magazine. The articles include:

Viewpoint: Enter the microgenderome

Part of the explanation for why men and women experience conditions so differently may be related to the gender-specific differences in the male and female gut microbiota composition, as explained by industry insiders Julia Wiebe and Susan Hewlings. Genetics, hormones, body composition and the gut microbiome are all areas of research to better explain health differences between men and women.

Enhancing supplement solutions to optimize wellness for women across middle stages

Forget one-size-fits-all vitamins. Women over 40 have unique needs, from heart health to stress management, writes Steffi Neth. She explores the booming market of targeted supplements designed to help women thrive in their 40s, 50s and beyond. Messaging should resonate with the active lifestyle and aspirations of mature women, avoiding stereotypes and promoting empowerment, and supplement options should cater to diverse needs, including vegan, gluten-free and personalized preferences.

Dr. Sue’s 7 nonnegotiable ingredients for women

Sue Kleiner unveils the top immutable nutrients female athletes need to achieve peak performance, from protein to calcium to omega-3s and brain-boosting choline. Creatine in particular is seen as beneficial for strength, performance, energy and overall well-being in females with recommended dosing similar to males.

Pressing pause on perimenopause

Having researched nutraceutical ingredients for many facets of women’s health, professional work for formulator Devon Gholam suddenly took on a very personal meaning. Here she explores science-backed solutions to ease symptoms like hot flashes, anxiety and fatigue. Ingredients like saffron, with promise in reducing anxiety and depression, and tongkat ali, which may help with mood and potentially reduce hot flashes, are in the spotlight.

5 health concerns that manifest for postmenopausal women

Menopause can provide an opportunity for women to focus on big-picture health matters, David Foreman contends, and there are realistic natural solutions for postmenopausal concerns, from heart disease to bone loss, weight gain and cognitive decline. For heart health specifically, hawthorn extract, nattokinase, omega-3s, CoQ10 and vitamin K2 are potentially beneficial.

5 multitasking ingredients women’s multivitamins may be missing

Look past bland multivitamins for women, urges Charlotte Traas. These targeted supplement ingredients can support heart, brain, skin and more, from bone-building K2 to mood-boosting lion’s mane mushroom. Ceramides could also improve skin barrier function and hydration, and supplementation may improve skin health.

Examples of women’s health takeaways for your business include:

  • Since female athletes commonly have low vitamin D intakes, supplementing is key not only for bone health, but vitamin D is also associated with higher muscle strength, reduced injury rates and better sports performance.

  • Many women are surprised to learn that symptoms of perimenopause like changes in mood are quite common, as are unique issues like lack of energy, fatigue and low self-esteem.

  • Supplementation with red clover isoflavones significantly reduced hot flash frequency and intensity after three months as measured by both skin conductance and self-reported results.

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