AHPA online workshop to delve into HPTLC analysis

Jon Benninger of Informa Markets' SupplySide highlights an upcoming AHPA workshop with five experts who will cover the theory and foundations of High Performance Thin-Layer Chromatography (HPTLC) and related issues.

Jon Benninger

May 15, 2024

2 Min Read

The American Herbal Products Association (AHPA) is presenting a 1.5-day online workshop titled “HPTLC: Fundamental interpretation and data analysis” on Aug. 6-7, 2024. The workshop will cover the theory and foundations of High Performance Thin-Layer Chromatography (HPTLC), best practices in method development and validation, setting appropriate specifications and acceptance criteria, handling conflicting certificates of analysis, and the nuances of data interpretation and analysis. 

The intermediate-level workshop provides nine hours of content over two days from herbal and scientific experts in the natural product and dietary supplement industry, including: 

The event includes presentations, Q&A with the presenters, breakout rooms and case studies. 

“Innovative uses of botanicals in dietary supplements and natural products have made appropriate fit-for-purpose methods to support identity specifications for botanical materials increasingly more critical,” Johnson said. “HPTLC is a powerful analytical technique that is well-suited for the complex nature of botanical materials and extracts, but because significant expertise is needed to interpret the incredible amount of data derived from HPTLC analysis, proper training is key. AHPA’s upcoming HPTLC workshop is a valuable opportunity to learn from a distinguished line-up of herbal and HPTLC experts, and we are thrilled to offer this event virtually for wider accessibility to this crucial education.” 

The fee to attend the live event is $475 for AHPA members and $750 for non-members, and group discounts are available for companies that register multiple people. Details are available from Alexis Durham, director of education for AHPA at [email protected] or by clicking here

The workshop runs 8 a.m. to 2 p.m. PT on Aug. 6 and 9 a.m. to noon on Aug. 7. A detailed schedule is provided to registered participants. 

Founded in 1982, AHPA’s mission is to promote the responsible and sustainable commerce of herbal products to ensure consumers have informed access to a wide variety of safe herbal goods. The association has more than 350 member companies including growers, processors, manufacturers and marketers of herbal products. 


About the Author(s)

Jon Benninger


Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo West, Vitafoods, Food ingredients, Nutrition Capital Network, Nutrition Business Journal and MarketReady Insights.

Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry. In his free time, Jon loves to cook for family and friends; if you are ever in Phoenix and want to enjoy a meal, all you must do is choose a country, region, or city, and Jon will cook it for you.

Jon Benninger

VP & Market Leader – SupplySide


  • Helped launch the SupplySide business in 1995.

  • Active in industry associations and initiatives and leads strategic partnerships for SupplySide.

  • Cares deeply about supply chain, quality, and innovation issues that drive industry growth and success.


  • ABC Mark Blumenthal Community Builder Award, 2018

  • Vitamin Angels Grateful Acknowledgement for Supporting Global Children’s Health, 2018

  • AHPA Visionary Award, 2014

  • NPA Industry Champion Award, 2014

  • CRN Crystal Apple Award for Industry Leadership, 2010

Current Volunteer Positions

  • Board Chair and Board Trustee, Sonoran University of Health Sciences (formerly Southwest College of Naturopathic Medicine)

  • Founder and Board Representative, Nutrition Advisory Council, Sonoran University of Health Sciences

  • Director’s Circle, American Botanical Council (ABC)

  • Communications Committee, American Herbal Products Association (AHPA)

  • Communications & Media Outreach Committee, Council for Responsible Nutrition (CRN)

  • Company Council, International Association of Dietary Supplement Associations (IADSA)

  • Mentor, Women In Nutraceuticals

Past Volunteer Positions

  • President, Dietary Supplement Education Alliance, 2006 – 2008

  • Board of Directors, Dietary Supplement Education Alliance, 2001 – 2006

  • Board of Directors, Citizens for Health, 1999 – 2001

Speaker Credentials

  • "Trends in the US Market for Healthy and Functional Foods and Ingredients, Hi-Japan, Tokyo, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2019

  • “China: Impossible to Ignore” UNPA Member Retreat, Charleston SC, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2018

  • “Nutrition Industry Overview” US-China Business Exchange Dinner, Anaheim CA, 2018

  • “Industry Outlook: Market & Key Factors” National Enzyme Annual Meeting, Branson, MO, 2017

  • “State of the Human Dietary Supplement Industry” NASC Annual Conference, Austin, TX, 2016

  • “Consumer Concerns of Safety & Efficacy in Supplements” UNPA Member Retreat, Hawaii, 2016

  • “Nutrition, Health and Wellness Trends” Cactus IFT Meeting, Phoenix AZ, 2013

  • “Key Industry Events & Media in the US Market” World Ayurveda Congress, Bangalore, India, 2010

  • “Trends in the Dietary Supplement Industry” Pacific Technology Exchange, Los Angeles, 2010

  • “Succeeding in the US Market for Healthy Products” 4th Nutraceutical Summit, Mumbai, India, 2008

  • “Selling to the US Health Food Industry” Keynote Address, ANIPRON, Mexico City, 2007

  • 1997 – present: moderator/host at SupplySide events

  • 1997 – present: Frequent host/moderator of industry conference sessions, panel discussions & town halls

Resides in

  • Phoenix, AZ


  • Arizona State University, B.A Journalism, 1991


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