11 suppliers we’ll fly across the pond to see at Vitafoods

Vitafoods is the tinier, tonier European mashup of Natural Products Expo West and SupplySide West. Here’s the leading suppliers vying for the EU market.

Todd Runestad, Content Director, NaturalProductsInsider.com

May 8, 2024

11 Slides

At a Glance

  • Biotics to branded ingredients.
  • It's Switzerland, so yes there will be chocolates.
  • 2 Ingredient Idol winners will also be present.

The cream of the crop of global ingredient suppliers will be exhibiting their finest raw materials at Vitafoods, held in Geneva, Switzerland, Tuesday-Thursday, 14-16 May. (See? We're even listing the dates Euro-style!)
Check out these leading brands that will fuel innovation in CPG brands in the supplements as well as functional beverages sectors.

Click through the slide show to learn the companies, stand numbers, and descriptions of the innovations on display.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for NaturalProductsInsider.com and Natural Products Insider digital magazines. Other incarnations: supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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