Patience and due diligence are critical to brands looking at new ingredients that capitalize on a post-pandemic world. Deciding whether a compound is a dietary ingredient is the first step, but navigating DSHEA is also a critical task.
As consumers demand more natural and sustainable products, it’s critical that packaging helps promote these attributes rather than detract from them. Brands need to adopt a holistic approach toward sustainability that covers the whole of the...
Even with the growth of innovative packaging solutions, brands in the natural products industry are still looking to satisfy their unique product protection needs. Cost barriers and other limitations have slowed adoption, but new plant-based...
Consumers want supplement brands they can trust to provide an effective product. To be one of those brands, you must meet consumers where they are, providing not just the science but also the language that they can understand.
The lack of a truly compostable flexible film and infrastructure issues associated with recyclables were among the challenges leading natural products brands cited in their sustainable packaging efforts.
Consumers are turning to supplements because they offer an easy way to engage with health and wellness trends in a highly personalized way. Savvy brands with sourcing narratives and food-grade production can capitalize.
Sustainability minded consumers are recycling more and decreasing their consumption of single-use plastics, and brands can capitalize by conveying their commitment to green practices with strategic decisions about packaging.