Black-owned Naturade brand lands in Costco – video

Jan 28, 2021

Every natural products brand wants to hit it big. Here’s the story of one brand that just gained entrée to the big (box) time.

Consumers across demographics show interest in supporting joint health

Jan 19, 2021

While consumers show broad interest in joint and bone health, current lifestyles can cause aches and pains in the short term and lead to more serious health concerns later in life.

Ninth Circuit rules for Target in structure/function claim win for supplement industry

Jan 14, 2021

Stakeholders in the dietary supplement industry welcomed a federal appeals court decision published Wednesday relating to structure/function claims.

Would marijuana legalization save hemp CBD from regulatory overreach?

Jan 13, 2021

The federal government is divided no more. That slender Democratic majority could pave the way for Congress to actually vote on legislation that has the support of the Democratic party. And that could change everything.

The true meaning of ‘playing like a girl’ in 2020 sports nutrition

Jan 11, 2021

Not enough effort goes into understanding—let alone formulating for—the unique needs of athletic and active women.

Creative approaches to branding and product positioning – podcast

Dec 21, 2020

Just when you thought you were figuring out how to reach Gen Z, along comes Gen Alpha. And other marketing and branding insights you didn’t know.

How to market branded ingredients with integrity – podcast

Dec 02, 2020

Eric Anderson has been around the block. Listen to his wisdom from decades on top.

The essential role of e-commerce data and analytics for CPG innovation – white paper

Nov 20, 2020

Learn how eCommerce purchasing data and insights are the new secret weapon for CPG innovation—and why Amazon insights, in particular, offer a competitive advantage—as well as the benefits R&D teams are experiencing by incorporating eCommerce data...

Sports nutrition: Female athletes – digital magazine

Nov 13, 2020

While women have always been involved in competitive athletics, the number of professional female athletes is on the rise. The same cannot be said for female athlete-specific clinical research into sports nutrition products, which has lagged in...

Naturally healthy ready-to-drink tea: An attractive alternative to bottled water

Oct 29, 2020

Hydration and health are king, allowing regions such as Asia-Pacific to successfully position RTD tea against water.