The company’s new social-media driven campaign, headlined “Eat Like A Fish," clarifies that it’s the algae that fish eatnot the fish themselvesthat provide health-promoting omega-3s. Almega PL is the algae-sourced omega-3 ingredient manufactured by Qualitas Health.
“From an evolutionary standpoint, algae are the primary source of nourishment at the bottom of the food chain," explained Isaac Berzin, founder and chief technology officer, Qualitas Health. “Most importantly, algae are the source of all of the omega-3s that consumers have traditionally derived from fish and krill. Since omega-3s are not made by marine animalsbut only bio-accumulate in the tissues of the animals that eat itit makes more sense to get omega-3s first-hand, directly from the algae source."
Almega PL is derived from a natural, non-GMO strain of microalgae, selected for its high level of eicosapentaenoic acid (EPA) omega-3 and unique polar-lipid structure. Grown using sustainable farming methods in open ponds on non-arable land in West Texas, Almega PL contains omega-3 fatty acids with phospholipids and glycolipids that provide superior absorption and digestibility.
The “Eat Like A Fish" campaign encourages visitors to stop by the Qualitas Health booth (17089) to snap a “fish-face selfie" for chances to win a variety of prizes, including amazon.com gift cards and an iFit wristband for the most re-tweeted photo. Prior to the show, fish-face photos can be tweeted with the hashtag #EatLikeAFish.
The “Eat Like a Fish" campaign comes on the heels of accelerated activity around Almega PL. In May, Qualitas finalized an exclusive distribution agreement with Xsto Solutions for sale of Almega PL to the dietary supplement industry in the United States. At the same time, Almega PL received its new dietary ingredient notification (NDIN) from FDA, permitting it for sale in U.S. dietary supplements.