Spending on Sweetened Products Holds Steady

Consumer spending on sweetened food and beverage products has stayed consistent across 15 major food categories, according to a new study released by the Corn Refiners Association.

WASHINTONConsumer spending on sweetened food and beverage products has stayed consistent across 15 major food categories, according to a new study released by the Corn Refiners Association.

The study uses Mintel consumer research, Nielsen shopper data and in-depth consumer interviews to explore the attitudes of American consumers toward sweeteners, and how those attitudes affect shopping behavior for specific products and brands.

Of more than 10,000 consumers surveyed, the study found that about three-fourths of consumers had the following four motivators for buying: good tasting (90%), good value for the price (82%), a price they can afford (80%), and something they know their kids will like (79%). 

In addition, one-third of consumers say they are actively pursuing a healthy lifestyle and avoiding sugars, but theyre still buying sweetened products at the same rate as other segments.

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