Supply Chain
Healthy INSIDER Podcast: Impact of Social Media, Technology on Chinese Commerce
Branding & MarketingHealthy INSIDER Podcast: Impact of Social Media, Technology on Chinese CommerceHealthy INSIDER Podcast: Impact of Social Media, Technology on Chinese Commerce
Rachel Adams, managing editor, and Jeff Crowther, executive director of the U.S.-China Health Products Association, discuss the rapid adoption and evolution of social media and technology by Chinese consumers, and how these factors impact purchasing behaviors. This podcast was recorded at Natural Products Expo West in Anaheim, California, March 7-11.
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