Stakeholders from across the supplement supply chain are joining together to promote the importance of quality and transparency in the industry.

Heather Granato, VP, Partnerships & Sustainability

February 17, 2018

Across the dietary supplements space, there’s a great interest in promoting quality, building trust and improving the transparency in the supply chain. At the same time, we’ve seen the rise of content marketing as a key platform for conveying information and bringing stakeholders together. The Inside the Bottle program, now in its third year, was developed by New Hope Natural Media—a partner to Natural Products INSIDER—to marry these concepts and help build community around these issues.

In this edition of the Healthy INSIDER Podcast, Heather Granato, vice president of content in Informa’s Global Health & Nutrition Network, speaks with Jessica Rubino, senior content marketing director at New Hope, and Scott Steinford, the executive director of Trust Transparency Consulting. Among the issues they address:

  • Why is it critical for industry to come together and have an informed, active dialogue around issues related to supply chain quality and conscious business?

  • How can content marketing promote the development of supply chain transparency and improve communication among industry stakeholders?

  • What does “trust” truly mean to the dietary supplement industry?

To explore more of Inside the Bottle, check out the following resources:

Supplement Your Life [eGuide]

Transparent Supply Chains webinar

Power of Storytelling

Inside the Bottle: Illuminating quality and identifying opportunities [eGuide]

About the Author(s)

Heather Granato

VP, Partnerships & Sustainability, Informa Markets, Food EMEA division

Heather Granato is a 30-year veteran of the natural products industry, currently serving as vice president, partnerships & sustainability, in the Food EMEA division of Informa Markets. She is based in London, and leads efforts related to industry partnerships and broader sustainability initiatives for the Vitafoods and Food ingredients brands. She has been a presenter at events including SupplySide, Vitafoods, Food ingredients, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products Insider, Food Product Design, Vitafoods Insights, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and Granato serves as the founding president of Women In Nutraceuticals, a global non-profit founded in 2022 focused on empowering women in the nutraceutical industry; she is also on the board of directors for the Organic & Natural Health Association. From 2016 to 2022, she was a vice president on the national governing board of Kappa Alpha Theta women’s fraternity. Granato was named to the FOLIO: 100 list of top media professionals in 2018, and was selected as a 2015 Top Woman in Media by FOLIO:. She received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and was honored with the CEO Merit Award for Content from Virgo in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism.

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