Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.
Natures Crops International and Stratum Nutrition have entered into a value-added distribution agreement covering the dietary supplement marketplace in North America.
February 2, 2018
Natures Crops International and Stratum Nutrition (Carthage, MO) have entered into a value-added distribution agreement covering the dietary supplement marketplace in North America. This alliance adds strategic value for both companies through each company’s leading dietary products addressing wellness needs in joint and digestive health. Both companies have achieved clinically-proven, peer-reviewed scientific evidence with resulting publications supporting a healthy inflammatory response.
Andrew Hebard, Founder and CEO of Natures Crops International stated, “In the management team at Stratum led by Micah Osborne, we have aligned with a high-integrity company who have proven their ability to stimulate demand and commercialize strong science-backed proprietary ingredients. Ahiflower oil continues to proliferate rapidly in dietary supplements in North America, so we truly appreciate the added sales and customer support that Stratum brings to the forefront, while we develop novel product formulations utilizing each company’s proprietary ingredients.” Both companies see excellent synergies resulting from this supply and distribution partnership.
Micah Osborne, President and 3rd generation family owner of Stratum Nutrition said, “Stratum is well on a path to leadership in supplying all-natural and proven-effective dietary solutions. Bringing plant-based Ahiflower into Stratum’s highly selective portfolio fully complements the range of unique plant, animal, and probiotic ingredients we produce and distribute. We are also very excited to bring Ahiflower into our ongoing clinical trial models.” A strength of both companies is their insistence on robust, peer-reviewed clinical science backing their vertically integrated ingredient supply systems.
Stratum Nutrition will initially represent Ahiflower oil supply to new clients in human dietary supplement markets in North America (USA, Canada, Mexico). Existing end user brands that have been supplied by Natures Crops will continue to be supported directly by Natures Crops.
Ahiflower oil is manufactured exclusively by Natures Crops and licensed to over 25 brands in the EU and North America. Ahiflower oil launched into equine supplement markets in the UK, USA, and Canada in 2017.
You May Also Like
Here's why creatine sales are surging this past yearFeb 21, 2024
DSHEA's 25th anniversary: Industry vets, critics respondFeb 21, 2024
The Month in 2: Sports – videoFeb 21, 2024
Tianeptine sales spur another FDA warning, action by state lawmakersFeb 20, 2024