Packaging is typically responsible for the first impression of a product and brand, charged with attracting the consumer’s eye—but also instantly communicating value system, benefits, features and humane commitment. Brand marketers must wrestle...
Sleep and stress can be viewed as two sides of the same coin, and indeed consumers are increasingly viewing sleep deprivation and stress as intrinsically linked.
A shift from anti-aging to healthy aging, along with a considerate formulation and marketing strategy, can help healthy aging brands achieve market success.
NIST reference materials help supplement brands develop and verify fit-for-purpose tests and as a quality control (QC) procedures.