DSM, a global science-based company active in health, nutrition and materials, is launching a new process technology at SupplySide West trade show in Las Vegas on Oct. 6. The unique 3C technology delivers highly-concentrated (up to 85 percent) and customizable combinations of EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) for both pharmaceutical and dietary supplement applications, while providing peace of mind through a consistent supply chain.
DSM 3C Technology is a radically efficient process technology that makes high-concentrate omega-3 EPA + DHA more accessible and relevant to consumers. This technology will be a catalyst for category growth by helping to eliminate key barriers to consumption of omega-3 supplements such as capsule size. In addition, it provides brand owners with the versatility to innovate tailored health-focused products to meet consumer needs across a lifetime.
“A large and growing body of evidence shows that insufficient levels of omega-3 EPA + DHA may be associated with serious health complications for many Americans," said Michael McBurney, Ph.D., FACN, vice president of science, communications and advocacy, DSM Nutritional Products.1 Low levels of omega-3 are related to increased risk of cardiovascular disease, which is the leading cause of death among both men and women in the United States.2,3 Currently, 95.7 percent of Americans are not consuming enough omega-3 EPA + DHA to reach cardioprotective levels.4
DSM has kicked off the “Modern Movement Forward" marketing campaign to inspire category change through 3C technology. “This new technology truly makes the oversized pills of traditional fish oil with low EPA & DHA omega-3 content a thing of the past," said Tobe Cohen, vice president, DSM Nutritional Products.
For more information, visit dsm.com or visit booth GG143 at SupplySide West in Las Vegas, Oct. 4 to 8. Visitors will learn about a new line of next-generation omega-3, called MEG-3® Ultra produced with 3C Technology. Register to attend the “Technology to Ignite Growth" lunch session on Oct. 6 at SupplySide West featuring Kevin Harrington, the original “shark" on ABC’s EMMY-winning, hit show Shark Tank. To register for this event, please email Jessica Barreras at firstname.lastname@example.org.
Interested in attending SupplySide West? Visit supplysideshow.com for more information and to register to attend.