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DSM to Launch New Products at Vitafoods 2014

Article-DSM to Launch New Products at Vitafoods 2014

<p>DSM is set to launch its latest products at Vitafoods 2014, elaVida and life'sOmega 60.</p>

DSM will showcase its latest innovations at this year's Vitafoods in Geneva, May 6-8. The latest products include elaVida, an antioxidant naturally found in olive s and life'sOmega 60, a high potency DHA/EPA oil. The new products benefit heart, joint, brain and eye health. Manfred Eggersdorfer, Ph.D., senior vice president of nutrition science and advocacy, will be available on May 6 to discuss recent science news on vitamin E with attendees.

DSM's elaVida is an olive polyphenol made from olives with a proprietary solvent-free process. It contains the antioxidant  hydroxytyrosol and supports heart health through the protection of blood lipids from oxidative stress. Some literature suggests that olive polyphenols maybe benefit joint health, cellular energy metabolism and boosting the body's antioxidant system. Karin Wertz, innovation project manager at DSM, will present a seminar on elaVida at 10:30 a.m. on Tuesday, May 6.

Life'sOmega 60, a higher potency form of life'sOmega sourced from algae, will also be introduced at Vitafoods. It will be marketed as a 60 percent total omega-3 product for dietary supplements. The new form is a high concentrate of DHA/EPA vegetarian omega-3 that is allergen and GMO (genetically modified organisms) free.

DSM's booth at Vitafoods will also feature interactive experiences, allowing attendees to measure the levels of lutein and zeaxanthin in their eyes. Visitors to the booth can also sample DSM's fortified food and drinks, including OatWell smoothies and relaxation chocolate bars.

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