People around the world are living longer … and heavier. And what’s shouldering the load for that lifetime of heavy steps? That would be your joints—all 360 of them.
“Joint health represents the number one condition-specific supplement category being used by American adults," said Paul Dijkstra, CEO, InterHealth Nutraceuticals. That reach extends globally, as Global Industry Analysts predicted the bone and joint product market to reach USD $9 billion by 2017.
According to Vanessa Agnolutto, communications manager at Nexira, joint health consumers can be split up into three groups that turn to specialized ingredients:
1. Baby Boomers who hope to continue an active lifestyle;
2. Overweight/obese individuals facing joint pain; and
3. Middle-aged adults looking to proactively preserve joint health.
Due to the complex need, many joint health ingredients target three main areas—promoting healthy joint tissues, protecting against inflammation and relieving pain. In some cases, ingredients tackle all three mechanisms of action.
Dietary supplement manufacturers take note: Joint health should be addressed from an early age, and consumers are realizing that.
“In the last couple of years, there has been a great number of studies focused on preventative care for joint health using natural products," said Anurag Pande, Ph.D., vice president of scientific affairs, Sabinsa. And the results have been overwhelmingly positive.
Learn more about the three key research areas in this evergreen market in “Joint Ventures" in INSIDER’s Joint Health Digital Issue.