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The fountain of youth is a great idea if impossibly elusive. But why not focus on bringing to shoppers the promise of maintaining what they already have?
Nobody wants to live to 100 because they think their physical fitness will be so terrible by then, why bother? So instead of trying to focus on the next great Fountain of Youth ingredient, why not home in on preserving aspects of health that customers still have? Think sleep, mood, energy, digestion, and joint discomfort. Insider content director Todd Runestad sits down with Eric Anderson, managing director of NXT-USA to discuss the larger healthy aging opportunity, with a focus on new and novel joint-health ingredients that can bring about relief well within that first supplement bottle. Talk about gaining a customer for life!
Content Director, NaturalProductsInsider.com, Natural Products Insider
Todd Runestad has been writing on nutrition science news since 1997. He is content director for NaturalProductsInsider.com and Natural Products Insider digital magazines. Other incarnations: supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.
Connect with me here on LinkedIn.
Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.
In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.
"There is not a colds-and-flu season. There is a vitamin D-deficiency season."
"There is no such thing as inclement weather. Only improper attire."
Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"
"Cannabis is nature's most nearly perfect plant."
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