Proteins
Executive Summary: Protein in Cereals
ProteinsExecutive Summary: Protein in CerealsExecutive Summary: Protein in Cereals
May’s digital magazine, “What's in Your Cereal Bowl? The Protein Makeover," explores the shifting landscape of what it means to breakfast. As consumers become more educated about the important role protein plays in overall health and wellness, the market for protein-enhanced foods and beverages is widening beyond the sports-nutrition and weight-management categories and showing up in foods such as hot and cold cereals, and breakfast cereal bars.
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