Due to on-the-go lifestyles and the current push for protein-rich foods and beverages, hot and cold cereals are getting a bit of a makeover. Protein—named one of the functional food trends to shape the industry in 2015—is the new breakfast black. And now, breakfast cereals come in more than just a bowl, as nutrition and cereal/granola bars have achieved broad appeal in what has become a nation of snackers. Takeaways include: *The market for protein-enhanced foods is widening into breakfast foods—from hot and cold cereals to snack bars *How different proteins can be utilized in cereal-based products *The skinny on protein and breakfast, and how the two are merging in the bowl (and in the snack bar)

May 4, 2015

1 Min Read
What's in Your Cereal Bowl? The Protein Makeover

Table of Contents

  • Market Watch: Protein Pumps Up Cereal
    Consumers are looking beyond beef and chicken to meet their protein needs, which is opening the door for cereal makers to boost the protein in their products.

  • Breakfast—What's in Your Bowl? How Protein is Giving Cereal a Makeover
    Traditional breakfast staples are being replaced by grab-and-go meals, pushing cereal brands to innovate in other industry sectors such as breakfast snack bars. Protein, too, is making over cereal as consumers seek out higher protein breakfast foods.

  • The Last Bite:
    Food product designers are paying attention to the trends and taking advantage of strategies to develop high-protein cereal concepts to meet consumers' on-the-go breakfast needs.

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