Food & Beverage Perspectives
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Fair Trade Impacts Consumers Buying Decisions
Supplement RegulationsFair Trade Impacts Consumers Buying DecisionsFair Trade Impacts Consumers Buying Decisions
A new study conducted at the University of Bonn and published in the journal Frontiers in Behavioral Neuroscience found consumers are willing to pay on average 30 percent more for ethically produced goods, such as chocolate, fats and oils, fruit and sugar, compared to their conventionally produced counterparts.
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