Prior to the pandemic, immune support was among the top three reasons consumers purchased supplements. NBJ predicts the category will see unprecedented growth in 2020 at more than 50%. Immune ingredients generally fall in two categories...
Product makers listened to consumers, demanding new delivery formats, and new options are coming to market. Millennials and Generation Y consumers are driving transformation in dosage forms by incorporating supplements that also tout convenience.
Increasing bioavailability in supplements can improve health and quality of life outcomes for patients, be a better use of resources from an ecological perspective and yield better results from a business perspective.
When natural antioxidant defenses are diminished or depleted, the immune system can benefit from the addition of nutrients targeted to promote a healthy immune-related inflammatory response.