SupplySide West trends: Food influences beyond the plate – podcast

Popular food flavors are influenced by major cultural shifts, such as wars, recessions and nostalgia. New Hope Network’s Adrienne Smith discusses these influence trends and more noticed at SupplySide West 2019.

Sandy Almendarez, VP of Content

October 31, 2019

Wars, economic recoveries, summertime remembrances and more influence trending food flavors even if consumers don’t immediately recognize all the things that draw them to particular taste. However, consumers do recognize that they want natural flavors, so brands must notice the big and small things that fuel the flavors in their products. In this podcast, Adrienne Smith, senior food business reporter, Natural Food Merchandizer and New Hope Network, discusses the trends in natural flavors she noticed at SupplySide West with Sandy Almendarez, content director, Informa Markets. They also cover:

  • Learning about the raw materials and supply chains that fuel finished food brands.

  • The importance of working with the right co-packer to ensure foods are safe, healthy and fit all desired attributes

  • The science behind formulating foods to ensure flavors and colors meet consumer demand.

Check out other SupplySide West 2019 Trends Podcasts:

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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