Efficacious ingredients, human clinical research and product differentiation are all vital components of natural products success. They were also widely on display at SupplySide West 2019. In this podcast, Karen Butler, senior editor, INSIDER, joins content director Sandy Almendarez to discuss these and other trends Butler noticed in Las Vegas, October 15-19. Among the key topics:

• From functional ingredients to dietary supplement capsule colors, the rainbow is often nature’s nod to healthy constituents—and a visible way to differentiate products.

• Boasting constituents such as polyphenols, antioxidants, flavonoids, anthocyanins, vitamins and other proponents of well-being, fruits—in many formats—were a highly visible ingredient at exhibitors’ booths.

• Prebiotics, probiotics and synbiotics continue to capture consumer interest. Clinical research is advancing with the market, facilitating the development of targeted formulations in niches spanning areas of interest related to digestion, cognition, children, oral health, immunity, skin and more.

• Nootropics are all the rage, offering potential benefits to young egamers, college students, career professionals, senior retirees and everyone in between. Some of the cognitive health ingredients on display included pyrroloquinoline quinone (PQQ), bacopa and other botanicals, and tea extracts.

• Among the professionals and companies mentioned are: Dr. David Heber (UCLA), Jennifer Cooper (Savant Science), Dr. Katie Stage (Southwest College of Naturopathic Medicine [SCNM]), Lonza, Clever Fruit Products, Ingredients by Nature, Paradise Fruits, DuPont, Kerry, IDF, Deerland Probiotics & Enzymes, Diana Food, Kaneka, Bio PQQ, Cognitive Clarity and more.

Butler can be reached at [email protected].

Related Resources

Click the following links to watch SupplySide West 2019 trends podcasts on Facebook live from Informa market makers Josh Long, Steve Myers and Charlotte Bastiaanse.

SupplySide West trends: ‘More health for more people’ beyond nutrition – podcast

Best digestive health product finalists for 2019 NEXTY Awards at SupplySide West

Unravelling the gut-brain axis

Fruits provide innovative edge with cognitive health benefits

Probiotic market overview – podcast