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Steve Myers talks about how the growing awareness of the importance of cognitive performance in sports manifested in SupplySide West 2019 ingredient offerings.
The sports nutrition industry always faces a stiff demand to bring cutting edge products and benefits to athletes and active consumers. INSIDER’s Steve Myers, senior editor, joins Sandy Almendarez, content director, to discuss the latest trends and challenges in the sports segment at SupplySide West 2019, including a flood of athlete-driven CBD products, a call to arms for greater transparency, a wave of cognitive performance ingredients and the emerging category of fermented as vegan sources of performance ingredients.
This podcast will cover:
Pro athletes’ approach to CBD for recovery and cognitive health, including the wave of athlete’s diving into the CBD market with new CBD and hemp products for the sports market.
Why sports nutrition brands should adopt a transparent culture and approach to their entire business.
The progress of cognitive performance ingredients with sports or active positioning, including some new offerings.
For more information on the inaugural NeuroSports Conference mentioned in the podcast, visit the Society for NeuroSports.
Myers can be reached at [email protected].
Related Resources
Click the following links to watch SupplySide West 2019 trends podcasts on Facebook live from Informa market makers Josh Long, Steve Myers and Charlotte Bastiaanse.
SupplySide West trends: ‘More health for more people’ beyond nutrition – podcast
SupplySide West trends: Gut microbiome, cognitive health, fruit – podcast
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