Branding & Marketing
SupplySide West Podcast: Capturing Millennials with the Softer Side of Health
Branding & MarketingSupplySide West Podcast: Capturing Millennials with the Softer Side of HealthSupplySide West Podcast: Capturing Millennials with the Softer Side of Health
Millennials view food and health differently than Boomers and Gen X'ers. Millennials want food from brands with values, missions and purposes that align with their own ideals of improving the world. For them, health is not a blood pressure level or a body mass index (BMI); health is experiencing happiness, energy and vibrancy. Food and supplement brands can tap into theses mindsets by offering natural, safe and efficacious products, and using the right communication to explain the brand story, according to Amanda Hartt, market research manager, New Hope Network's NEXT data and insights team.
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