Rachel Adams, managing editor, and Elana Natker, MS, RD, discuss the role of dietitians as influencers to consumers, and how brands can work with dietitians to educate consumers on ingredients and ingredient science. Natker will present during the GOED Exchange 2018, Feb. 6 to 8, in Seattle.

Rachel French

December 19, 2017

Communicating the science supporting the benefits of natural ingredients for health isn’t an easy task. Instant access to large amounts of information via the internet can be helpful to consumers, but can also be overwhelming or, sometimes, inaccurate. Working with dieticians can help supplement brand owners, including those in the omega-3 category, communicate the science behind their ingredients effectively to consumers.

Rachel Adams, managing editor, and Elana Natker, MS, RD, discuss:

  • The role of dietitians as influencers to consumers;

  • How brands can work with dietitians to educate consumers on ingredients and ingredient science; and

  • Regulatory considerations when working with influencers.

Learn more about the role of dieticians as influencers from Natker at the GOED Exchange 2018, Feb. 6 to 8, in Seattle.

Links and Resources:

Got feedback? Email Adams at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

 

 

About the Author(s)

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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