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Video: Business Transformation Strategy

<p>Companies can no longer expect to drive growth simply by doing business as usual; intentional development strategies must be implemented.</p>

Technology, consumers and the marketplace are continually changing. As such, companies must remain nimble and forward-thinking to drive their businesses toward a profitable future. At SupplySide West 2016 in Las Vegas, key business leaders shared their successful business operations strategies.

In this video, Twinlab CEO Naomi Whittel detailed her journey since joining the company as the chief executive, including intentional steps toward transforming business operations. Among her insights, Whittel shared how looking through the lens of gross margin helped foster a continuous cycle of growth.

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