Myriad trade organizations represent companies in the supplement and functional food industries, but through partnerships and collaboration, five prominent groups are working together to offer a common voice in discussions on Capitol Hill and with FDA, according to Steve Mister, president and CEO of one of those organizations, the Council for Responsible Nutrition (CRN). Mister noted the trade groups—the American Herbal Products Association (AHPA), the Consumer Healthcare Products Association (CHPA), CRN, the Natural Products Association (NPA) and the United Natural Products Alliance (UNPA)—are not speaking with one voice, as each trade group has different priorities, but they are making efforts to ensure their messages are consistent.
Along with industry collaboration, Mister discusses other aspects of the state of the supplement and functional foods industry with Sandy Almendarez, editor in chief, INSIDER. In this podcast, they also cover:
- The strategic endeavor to get multivitamins included in the U.S. government’s Supplemental Nutrition Assistance Program (SNAP)
- How supplement and functional food industries can connect and sell to consumers who access their information online
- The progress on the Supplement Online Wellness Library (OWL), an industry-led registry that launched just over a year ago.
This podcast was recorded at the CRN Annual Conference in Tucson, Arizona.