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SupplySide West trends: Collagen, natural colors, getting through the day – podcastSupplySide West trends: Collagen, natural colors, getting through the day – podcast

Sandy Almendarez and Alex Smolokoff discuss trends seen at SupplySide West 2019, including collagen everything, natural colors and help getting through the stresses of daily life.

Sandy Almendarez

October 30, 2019

From energy in the morning to focus in the afternoon and relaxation at night, people are looking for help getting through their daily lives more than ever. INSIDER’s Alex Smolokoff, editorial coordinator, joins Sandy Almendarez, content director, to discuss the latest trends at SupplySide West 2019, including:

  • "Get-through-the-day" benefits, from morning energy boosts to afternoon pick-me-ups at work and relaxation at night, were on full display at SupplySide West.

  • Collagen remains a popular ingredient which brands are finding new and creative ways to deliver to consumers, including soft drinks, stick packs and candies.

  • Natural colors continue to be highly sought-after, and suppliers are creating dazzling new shades without the need for synthetic dyes. 

Check out other SupplySide West 2019 Trends Podcasts:

About the Author(s)

Sandy Almendarez

editor in chief, Informa

Sandy Almendarez entered the natural products industry in 2009 when she joined Virgo Publishing (now Informa Exhibitions) as an assistant editor. Since then, she's worked her way up to editor in chief where she writes, edits and manages content for INSIDER. Under Sandy’s direction, INSIDER has won editorial awards from Folio: every year since 2014, including B2B Editorial Team of the Year in 2015.

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