Bad Press or Not, Consumers Want High-Quality Info

Rather than get up in arms over negative media coverage, Michael McGuffin, president of the American Herbal Products Association (AHPA) recommends supplement brands offer consumers the same information they would give without the negative press—quick, transparent information about products' safety and efficacy.

At the end of 2013 brought several negative news pieces against the supplement industry starting with The New York Times' editorial from Paul Offit, M.D., followed by an editorial in the Annals of Internal Medicine, USA TODAY and then another hit from The New York Times. Rather than get up in arms, Michael McGuffin, president of the American Herbal Products Association (AHPA) recommends supplement brands offer consumers the same information they would give without the negative press—quick, transparent information about products' safety and efficacy.

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