Traditionally the exclusive territory of elite athletes and extreme bodybuilders, the sports nutrition segment was once focused on performance-touting products that were long on nutrition technology, but sometimes short on taste and substantiation. That was then. Now, with brands across all types of consumer goods seeking to capitalize on the appeal of sport, the category has found a new (if somewhat unexpected) momentum in appealing to a broad swath of consumers around the world seeking healthy, active lifestyles. They run the gamut—from ordinary sports enthusiasts to active seniors—and the common denominator is that they view themselves as sporty.
As a global ingredient leader, Cargill offers an extensive portfolio of ingredient solutions to meet your formulation goals for sugar reduction, label-friendly, non-GMO, organic and beyond – together with proven application expertise to successfully tailor solutions to your unique challenges and goals. Our ingredient portfolio includes stevia, erythritol, chicory root fiber, starch, lecithin, hydrocolloids, plant sterols and more.
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