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For years, sugar-sweetened products were the norm; but health concerns and the shift to reduce added sugars created space for market innovation. While artificial sweeteners offer alternatives, the current demand for clean-label solutions has opened the door to more natural options. Stevia, honey, coconut sugar, agave syrup, raw sugar, brown rice syrup, brazzien, oat and yacon are among the ingredients gaining traction in the quest to satisfy consumer desire for increasingly natural sweeteners that dont compromise on taste. Takeaways include: *2016 research found consumers check sugar content on a label more often than calories or total fat. *More than half the population prefers foods without added sugars, up 33% compared to a decade ago. *Nearly 200 times sweeter than sugar, stevia is a go-to low-glycemic sweetener, especially in blends.