CBD Today: Resilient, Innovative, Struggling

Take a look at the CBD market regulations, product innovation and opportunities.

Todd Runestad, Content Director, NaturalProductsInsider.com

June 16, 2022

Regulations to settle and even boost the hemp CBD market are going nowhere, profits are down amid lower price points, yet frothy product innovation continues apace. Companies with forward-looking channel strategies that were winning in e-commerce before Covid hit have prospered. Delivery format shifts to gummies and topicals are how consumers take CBD today, as sloppy, old-school oils in tincture bottles are taking a hit. And many smaller mom-and-pops that did not invest in quality are fading away. Learn where the opportunities exist today—and tomorrow.


  • 1:00-1:25 — State of the market By Todd Runestad

  • 1:25-1:50 — Minor Cannabinoids Beyond CBD – Innovative, Personalized Wellness Products with Novel Minor Cannabinoids. Andrea Holmes, CSO, CBD Remedies

  • 1:50-2:10 — Bioavailability enhancement with liposomes Emek Blair, PhD. Founder of Valimenta Labs, Puffin Hemp, and the CELLg8 Technology

  • 2:10-2:35 — The Pets Market Robert J. Silver, Adjunct Faculty, Lincoln Memorial University, College of Veterinary Medicine and Founder and Medical Director, Well-Pet Dispensary

  • 2:35-3:00 — How to influence the endocannabinoid system without CBD Charlotte Traas, New Chapter

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for NaturalProductsInsider.com and Natural Products Insider digital magazines. Other incarnations: supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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