Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

HomeHealthy LivingSports NutritionExpanding demographics in sports nutrition – digital magazine

Expanding demographics in sports nutrition – digital magazine

Creatine, protein and beta-alanine were game-changers in the sports nutrition market, but the next great innovative step forward remains elusive in the space, even as the demographics of potential product consumers expand beyond hardcore athletes to include people with active lifestyles. The changes are also happening amid the backdrop of the COVID-19 pandemic, which saw big drops in consumer activity due to gym closures and other lockdowns.

Apr 08, 2021

Takeaways for your business:

• Sports nutrition has evolved to include overall health and wellness, anti-aging and hormone support.
• Protein has fueled crossover from the mainstream with low-carb and keto weight-watching trends.
• E-commerce, wellness, plant-based and convenient formats are post-pandemic trends in the space.

Register to access this resource

Registering as a member of Natural Products INSIDER Digital will give you free access to premium content including digital magazines, webinars, whitepapers and more.