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Meal Replacements Address Expanding Sports Market

Meal replacements are not just for weight management, as sports nutrition consumers turn to high-protein versions that also contain other ingredients for well-rounded health and performance benefits.

Control and convenience have been the drivers of meal replacement product growth, as bars and shakes pack increasingly more complete nutrition in enough calories to make a small meal. This has long been a great tool for consumers looking to lose or manage weight, but while most athletes and active consumers have ambitious body composition goals, meal replacement products in the sports nutrition category go beyond traditional dieting.

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